The current economic climate is one of the most difficult since the
Great Depression. Many carmakers have been on the verge of bankruptcy.
Sales of some car makes and models have suffered, as consumers have
taken on different priorities in this economy. However, one company
continues to stand out and has been rather resilient during these tough
times. This would be Honda whose sales figures have been consistent.
Seeing the economic problems of most carmakers while Honda is
prospering leads many to wonder why this is happening. Currently a
myriad of factors are helping Honda remain on the top. One major change
in this economy is seeing consumers veer away from trucks and sport
utility vehicles. These vehicles are not only more expensive to purchase
but much more expensive to maintain. Fuel efficiency is definitely not
one benefit of purchasing a vehicle in this class. This is one reason
that Honda is faring well in this economic climate. Their line of
vehicles is not dependent upon truck or SUV sales. While they do offer
them, they depend more on their car sales. These include a range of
types of car such as the Hybrid model Honda CR-Z.
The brand name, Honda, also has quite a great deal of loyalty
surrounding it. This helps keep consumers coming back for more.
Consumers view Hondas as being high quality vehicles as well as
reliable. Honda cars also maintain high resale values; more than other
brands currently on the market.
Honda vehicles are also perceived by consumers as being
fuel-efficient choices. Today’s consumers are aware of the high fuel
prices, and so they want a car they will require less fuel which in turn
will save them money. In fact, Honda has built its brand around this
aspect of fuel efficiency. Coupled with that the inclusion of the
environmentally friendly hybrid models, Hondas are excellent choices for
today’s consumers.
Source;
http://www.inautonews.com/the-secrets-behind-hondas-success#.UG0DWFF1trV
2 comments:
Low mileage JDM Honda Motors are the best way to save money when you need an engine.
I buy my Honda Motors from Engine World.
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