by Justin Berkowitz of Car and Driver Magazine
Honda’s Fit
is coming back as an all-new car next year—and it’s bringing friends.
The upcoming hecho-en-Mexico Fit also will spin off two Mexican-made
models for the U.S. market: A Fit-based small crossover and a sedan
likely called the City. In a recent meeting, Honda’s U.S. CEO said that
we’d see the Fit plus two derivatives in the States, clearing up any
confusion from the company’s global boss, Takanobu Ito, saying a few
weeks ago that the Mexican plant would build the “Fit, City, and a new
compact SUV model.” Until now, we didn’t know if the latter two would
actually be sold here.
Honda City
Originally developed for markets where customers downright refuse to
buy hatchbacks, the current Honda City is a design coup: it’s a
subcompact sedan that actually looks decent. Although Americans have
become friendlier to five-door cars than have our counterparts in
Thailand and India, where the City is a hot product, Fit sales have been
hampered by the sole body style. At Ford, for example, the Fiesta hatch
is a very strong seller—but it’s still outgunned by the dowdy Fiesta
sedan two to one. The City could potentially double the Fit’s sales,
which are on pace to just clear 50,000 this year.
Mini Crossover
Small crossovers may evoke the same gripe from you as ads for new singing reality shows—Another one? Shoot me now—but
just as millions of Americans will tune out to “Vocal Cord Wars,” tens
of thousands will buy Honda’s Fit spinoff. The CR-V, now in its fourth
generation, is big enough for a smaller sibling, and Honda’s new
jacked-up jackpot will join the Nissan Juke, Buick Encore, and an upcoming B-segment Jeep in the inchoate subcompact crossover segment.
Like you, we hoped that the announcement of Mexican-made Fit derivatives meant we’d be saying ¡Sí! to Si models. But Honda needs to get its mainstream house in order first, and building high-volume, lower-margin models in Mexico is a foundational move.
Source;
http://blog.caranddriver.com/next-honda-fit-will-spin-off-mini-crossover-sedan-for-u-s/
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