This is so awesome!
by Jason Torchinsky
Car brochures today have all sort of covergently-evolved into a
certain bland sort of slickness. Sure, there's some minor typographic
differences and photography, but one's pretty much like the other. But
this wasn't always the case. Back in the day, if you weren't selling
something fast or sleek, you had to find other ways to make it
appealing. Like using illustrations and weapons-grade charmonium, as
seen in this brochure for Honda's tiny pickup, the T360.
Since little Kei-car pickups have been on my mind lately,
I thought this would be a good time to share this old brochure. Not
being able to read Japanese, I'm a bit baffled by a lot of what's going
on here. Like this scene:
So...
the truck's great for transporting your gigantic fishbowl over
unimproved roads, which is then great for following giant flirty ladies
in the back of other trucks as they get on the highway? Um, that's like
my NUMBER ONE truck use case, right there.
And get this— this
brochure is like a kid's pop-up book or something. These pages have
little tiny sub-pages to give the illusion of the truck receding in the
distance.
Oh,
oh, oh look at this— they have vellum pages so the truck can
superimpose over these other images. I get one must be to show it's got
the same wheelbase as Honda's little S600
sports car, but the bed one? Is that like a ride comfort thing? Or are
they just tapping into every kids' I'm-driving-my-bed-all-over-the-world
nighttime fantasies?
Either way, I'm a sucker for this stuff.
Source;
http://jalopnik.com/truck/
No comments:
Post a Comment