Honda apparently still sees itself as an innovative automaker – or at least
wants to be seen that way again. Arguably, Honda used to be quite
innovative. In recent years, however, the Japanese automaker has been
derided for abandoning its outside the box thinking in order to garner a
wider customer base.
Honda is now trying to recapture its former identity by surrounding
its designers with global innovators from all corners of the
marketplace. Honda has recently launched a program called “HondaInnovatorSeries”
where customers will be able to live tweet chat with various consumer
product inventors as well as Honda designers and engineers with the hash
tag #HondaInnovator.
Honda kicked off the social media program with a live chat with the
squirrel suit guy yesterday. Tomorrow, they’re following that with Henry
Thorne, inventor of the high-tech baby stroller called the Origami
Stroller. Other chats will include the minds behind the “Lifesaving
Wetsuit,” the “Waterfall Swing,” and the “Laser Keyboard.” Popped into
the middle of the lineup is the chat about the “new” Civic.
While this program isn’t completely original, it’s definitely marking
a new way forward for automakers. Rather than relying on the dealership
sales force to fumble customer inquiries, Honda is opening the floor to
the folks behind the vehicles, hopefully getting the correct answers
into the hands of those who ask them.
If we’re completely honest, we find this program a bit silly. It’s
clear Honda wanted to host a live chat with engineers but feared – as
other automakers have shown – that the public just won’t show up.
Cleverly, they’ve sandwiched other potentially interesting speakers
around its staff. Will the social media stunt work? We’ll have to wait
and see.
If you’d like to learn more, or participate in the tweet chat, visit hondainnovator.com to see a full schedule lineup and program description.
Source;
http://www.digitaltrends.com/social-media/honda-wants-you-to-tweet-with-a-guy-in-a-squirrel-suit-and-a-civic-designer-you-in/
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