by Ben Timmons of www.automobilemag.com
That the U.S. market is an important one for Honda is no surprise;
neither is the fact that American Honda developers and engineers are
playing a bigger role in engineering the cars the company sells. But
Honda is playing a game of musical chairs at Honda North American
Regional Operations to further boost American Honda’s share of the work.
Honda announced this morning that Tetsuo Iwamura’s job is growing.
Currently the President of Honda North America, the COO of North
American Regional Operations, and the President/CEO of American Honda
Motor Company, he now adds COO of Automotive Operations and risk
management officer for Honda Motor Co. to his list of responsibilities.
That’s a lot of buzzwords and titles, but it all boils down to this: the
man running American Honda operations will now head Honda’s
international automotive operations.
Beneath Iwamura, Hidenobu Iwata will head a new company called Honda
North America Services, LLC. HNAS will be headquartered in Marysville,
Ohio (near Honda’s manufacturing plant) and will “provide common support
functions and streamline coordination of R&D.” Again, a lot of
buzzwords, but it seems to signal Honda’s commitment to putting American
research and development at a higher level. Elsewhere around Honda’s
North American operations, the executive vice president of Honda Canada
Inc, Jerry Chenkin, will be promoted to CEO of Honda Canada.
The moves aren’t very big on paper, but if you give them a little bit
of context it appears that Honda is shifting many of its research and
development efforts away from Japan and to the United States. We already
know that the next Civic will be designed and engineered here (in hopes of avoiding the 2012 model’s lackluster reviews), and Honda’s automotive crown jewel, the Acura NSX project, is taking shape in Ohio as you read this.
Source;
http://rumors.automobilemag.com/honda-shifts-us-executives-to-play-bigger-part-in-global-vehicle-development-206589.html#axzz2LvBOJvKb
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