Honda India’s marketing initiatives for the Brio Amaze underway?

One product vows to open up a new segment (sub-4m, no-compromise, urban SUV segment) and the other is in a must-do situation, to pull out its parent brand from tough circumstances. Both products have to go beyond the call of duty as their companies have everything to lose in a sluggish Indian market.

We can point out a host of connections in these future cars, but we’ll talk about a more important development today.

Now thanks to our friends at The Automobile Planet, we bring you what is alleged to be the first marketing campaign initiated by Honda Car India Limited, for the Brio Amaze, through a mailer.

The email campaigns for the diesel Amaze, without giving away the details. The emphasis is on the introduction of a spacious new diesel sedan in India.

Sources tell Indian Autos Blog that Honda may not hold back beyond April to put the Amaze on the market. Honda announced in 2012 that they would not hold the product launch in the current financial year.

The Brio Amaze dives into a segment that is thinly populated at the current time but here’s a list of entry-level sedans expected in the near term that the Brio Amaze has to keep a check on -

1. Mahindra Verito compact
2. Tata Manza/Vista CS
3. 2014 Hyundai i10-based sedan
4. 2015 Ford Figo-based sedan
5. VW Up!-based sedan

According to our sources, there are atleast two Honda Amazes in ARAI undergoing homologation formalities, bracing for an imminent launch.

Source;
http://indianautosblog.com/2013/02/honda-india-marketing-initiatives-honda-brio-amaze-62446