Tuesday, January 7, 2014

Honda enjoys the Civic’s Sweet 16 birthday as Canada’s top-selling car

16 Years at the Top for the Honda Civic in Canada
by David Miller 

When it comes to cars, very few can stay on top and endure time. An exception to this rule is the Honda Civic, which has been named Canada’s top-selling passenger vehicle from 1998-2013, successfully defending its title once again for a sixteenth consecutive year. 

When you look back at 1998 – a lot has changed. It was a year when Titanic won the Oscar for Best Picture; when we all were shocked by the Canadian Olympic Hockey team not medalling at the Nagano Olympic games with questions on why Wayne Gretzky wasn’t chosen in the shootout versus the Czech Republic?; and the year when Google was founded and incorporated by Larry Page and Sergey Brin while attending Stanford University.

When it comes to cars, very few can stay on top and endure time. An exception to this rule is the Honda Civic, which has been named Canada’s top-selling passenger vehicle from 1998-2013, successfully defending its title once again for a sixteenth consecutive year. It took over as top-dog from the Chevrolet Cavalier and hasn’t looked back relying on quality, safety, reliability and plenty of incentives. Throughout the years, the Civic has garnered its well-earned respect and that’s shown in its high resale value.

"We truly value the trust that our customers put in us when they buy a Civic," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Nearly every Civic sold in Canada is built for Canadians, by Canadians, right here in our Ontario manufacturing facility.

The success of the Civic is an impressive feat considering the modern changes that have occurred over sixteen years, not including the major automotive industry crisis that began in 2008. Furthermore, the Honda Civic had to endure some worrying moments a few years back after a devastating earthquake and tsunami in Japan interrupted the Honda supply chain that led to production stalls and shortages. In the end, the Civic still prevailed in 2011, but has seen some stiff competition over the past few years.

The Civic is currently battling the Hyundai Elantra, Toyota Corolla and the Mazda3 in the highly-competitive compact car segment. The Civic ended up finishing 2013 with 64,063 units sold, outselling the Elantra by 9,303 units. The gap might seem large, but the Elantra has pulled closer to the Civic from last year’s gap of 14,012 units sold, so that’s a good sign for the Korean-outfit from Hyundai.

The Toyota Corolla finished a respectable third, while the Mazda3 finished in fourth. 2014 is shaping up to be a big year for both the Toyota Corolla and Mazda3, who both have released new redesigns. It will be interesting to see how the standings of these four shake-up in 2014, if at all. But for now a big congratulations goes out to the Honda Civic for sixteen consecutive successful years on top.

Source;
http://www.autonet.ca/en/2014/01/06/honda-enjoys-the-civics-sweet-16-birthday-as-canadas-top-selling-car

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