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| Honda Mobilio (Honda Fit CUV) |
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| Honda BR-V (more traditional SUV styling) |
A recent report in Times Of India alleges that the Honda Mobilio MPV could be discontinued in India owing to steadily dropping sales numbers. The car which started off with a monthly sales figure of around 3,500 units had registered 441 units and 226 units in this January and February respectively.
Withdrawal of the Mobilio from the market would also give Honda Car India a better room to position its upcoming BR-V which is essentially a more rugged variant of the Mobilio with upmarket dashboard. With the Hyundai Creta dominating the market and Renault Duster receiving a facelift, it’s imperative for Honda to get BR-V’s pricing right. We think the BR-V should be retailed in the similar price bracket as the Mobilio to make an impact, and discontinuing the MPV is the only way to avoid cannibalization.
The BR-V would be launched in the Q1 of FY2016-17 with heavy localization. The car maker’s Tapukara plant is reportedly getting ready to produce the vehicle. Honda Car India would be hoping that the BR-V will garner consistent sales volume that the Mobilio couldn’t.
Source;
https://www.rushlane.com/honda-mobilio-discountinued-india-make-room-br-v-12191012.html
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