by Tanya Gazdik of www.mediapost.com
Honda is commemorating
its heritage with an online series that follows the restoration of
Serial One, the very first Honda that was sold in the U.S. in 1969.
The first video launched March 16 on Honda’s social channels and at serialone.com. Consumers
can follow the progress on the Honda social platforms including Facebook, Twitter, Instagram in addition to serialone.com.
The
series will be updated weekly and
will follow the painstaking restoration of the vehicle. Fans can follow
the journey as N600 mechanic Tim Mings brings the vehicle back to life.
“We’re
so proud to bring the story
of Honda’s roots in the U.S. to life through the restoration of this
vehicle,” said Alicia Jones, Honda social media manager, in a release.
In
the late 60s, after a decade of
growth that led to Honda becoming the top-selling motorcycle
manufacturer in America and the world, the company embarked on a new
mission to sell cars in the United States. Honda entered the U.S.
market with the Honda N600, which was just 122 inches in length and
could actually fit between the wheels of some full-size vehicles in
America, which measured up to 225 inches in length and weighed
nearly twice as much as the NSX.
Episode one begins with an
introduction to Mings, known for his ability to bring the most
destructed of vehicles back to life, specifically for his experience
in working with N600’s, having owned one himself, and having restored
more than 1,000 N600 vehicles throughout his career, but none as special
as Serial One. After collecting dust in a junkpile
for almost 50 years, a twist of fate helps “Serial One” find its way to
Honda and the right man who can restore it to its former glory.
Source;
http://www.mediapost.com/publications/article/271383/honda-celebrates-history-with-online-series.html
No comments:
Post a Comment