WESTLAKE VILLAGE, Calif.: Owners of 3-year-old
vehicles (2011 model year) report more problems than did owners of
3-year-old vehicles last year, according to the J.D. Power 2014 U.S.
Vehicle Dependability StudySM (VDS) released today.
The study, now in its 25th year, examines problems experienced during
the past 12 months by original owners of 2011 model-year vehicles.
Overall dependability is determined by the number of problems
experienced per 100 vehicles (PP100), with a lower score reflecting
higher quality.
The study finds that overall vehicle
dependability averages 133 PP100, a 6 percent increase in problems from
126 PP100 in 2013. This marks the first time since the 1998 study that
the average number of problems has increased.
"Until this
year, we have seen a continual improvement in vehicle dependability,"
said David Sargent, vice president of global automotive at J.D. Power.
"However, some of the changes that automakers implemented for the 2011
model year have led to a noticeable increase in problems reported."
Increases in Engine and Transmission Problems Reported
Engine and transmission problems increase by nearly 6 PP100 year over
year, accounting for the majority of the overall 7 PP100 increase in
reported problems. The decline in quality is particularly acute for
vehicles with 4-cylinder engines, where problem levels increase by
nearly 10 PP100. These smaller engines, as well as large diesel engines,
tend to be more problematic than 5- and 6-cylinder engines, for which
owners report fewer problems, on average.
"Automakers are
continually looking for ways to improve fuel economy, which is a primary
purchase motivator for many consumers, particularly those buying
smaller vehicles," said Sargent. "However, while striving to reduce fuel
consumption, automakers must be careful not to compromise quality.
Increases in such problems as engine hesitation, rough transmission
shifts and lack of power indicate that this is a continuing challenge."
Dependability Leads to Loyalty; Poor Dependability Creates Avoidance
J.D. Power also finds that the fewer problems owners experience with
their vehicle, the greater their loyalty to the brand. Combined data
from previous years' VDS results and vehicle trade-in data from the
Power Information NetworkÆ (PIN) from J.D. Power show that 56 percent of
owners who reported no problems stayed with the same brand when they
purchased their next new vehicle. Brand loyalty slipped to just 42
percent among owners who reported three or more problems.
Also,
a comparison of data from the 2013 Vehicle Dependability Study with
data from the subsequent J.D. Power 2014 U.S. Avoider StudySM
shows that consumers are much more likely to avoid vehicles from brands
that rank lower in dependability. On average, 23 percent of consumers
avoided brands that ranked in the lowest quartile of the 2013 VDS
because of concerns about reliability. In contrast, only 9 percent of
consumers cited that same reason for avoiding brands that ranked in the
top quartile.
"By combining our customer research with
trade-in data, we see a very strong correlation between dependability
and real-world brand loyalty," said Sargent. "Also, we see that brands
with lower dependability are likely to be shut out of a significant
piece of the market, as many consumers will not even consider purchasing
one of their vehicles because of concerns about its likely
reliability."
Highest-Ranked Nameplates and Models
Lexus ranks highest in vehicle dependability among all nameplates for a
third consecutive year. The gap between Lexus and all other brands is
substantial, with Lexus averaging 68 PP100 compared with second-ranked
Mercedes-Benz at 104 PP100. Following Mercedes-Benz in the rankings are
Cadillac (107), Acura (109) and Buick (112), respectively.
General
Motors Company receives eight segment awardsómore than any other
automaker in 2014ófor the Buick Lucerne; Cadillac DTS (tie); Cadillac
Escalade; Chevrolet Camaro; Chevrolet Volt; GMC Sierra HD; GMC Sierra
LD; and GMC Yukon. Toyota Motor Corporation garners seven awards for the
Lexus ES; Lexus GS; Lexus LS (tie); Lexus RX; Scion xB; Toyota Camry;
and Toyota Sienna. Honda Motor Company receives six model-level awards
for the Acura RDX; Honda CR-V; Honda Crosstour; Honda Element; Honda
Fit; and Honda Ridgeline. MINI receives one model-level award for the
MINI Cooper.
The Vehicle Dependability Study is used
extensively by manufacturers and suppliers worldwide to help them design
and build better vehicles, which typically translates into higher
resale values and customer loyalty. It also helps consumers make
more-informed choices for both new- and used-vehicle purchases.
The
2014 Vehicle Dependability Study is based on responses from more than
41,000 original owners of 2011 model-year vehicles after three years of
ownership. The study was fielded between October and December 2013.
Find more detailed information on vehicle dependability, as well as model photos and specs, at JDPower.com.
Source;
http://autos.jdpower.com/ratings/2014-VDS-Press-Release.htm
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