In the same way that documentaries dissect their subjects in order to
provide a more complete view of the whole, a new series of Honda ads
each hone in on a single feature of the auto company’s latest models.
As sponsors of Channel 4's Documentaries, Honda has launched this new TV campaign, created by Wieden + Kennedy London,
which links brand and programming together. The tagline "The More We
Look, The More We Learn" could be applied to the documentaries
themselves, or the ads/"idents" which use footage that looks as though
it came from a documentary to illustrate features of several different
Honda products.
The campaign also includes a new website developed and created by Collective London,
which indulges the kind of curiosity that accompanies an interest in
documentaries. On the website, users will find a game that’s played with
a series of questions themed ‘How curious are you?’ The site will
Channel 4 content throughout the year.
Source;
http://www.fastcocreate.com/1680950/ever-wonder-how-hondas-headlights-got-that-way
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