Although nothing has been confirmed by
the auto maker, rumours and speculations indicate that Honda is planning
to build on the good work done in the recent past. Reports claim that
top officials from the firm held a meeting to discuss and contemplate
the way forward in context of the Indian car market. After rivalling
Maruti Suzuki directly in the compact sedan segment, the Japanese auto
maker wants to compete with an entry-level hatchback. To facilitate the
same, the company, sources suggest, has started a comprehensive research
on the new production facility and is considering a number of
locations.
Industry experts feel that
Honda has the potential to perform well in the entry-level hatchback
segment despite strong competition. At present, this segment is being
led by the likes of Maruti Suzuki Alto 800 and Hyundai Eon, which have
done exceptionally well. The Japanese auto maker, currently, sells the
Brio hatchback in the Indian market, a car that has got excellent
reviews from experts. The hatchback segment has tremendous potential in
India, which means that Honda can do wonders regardless of the number of
competitors it has in the country.
Sources
suggest that even the company is looking forward in the same direction
and increase its market share in India. An official from Honda, close to
this campaign, said, "We have to run fast to get volumes in India
because we are very small today. Honda feels that to maintain and grow
its global market share by 2020, increased capacity will be needed in
emerging markets like India, from where the growth will actually come,
since developed markets are near saturation. Talks are on for various
products, but nothing has been frozen. But only when we are sure of
utilising the new capacity at Tapukara, can we ask the headquarters for
more investment."
Source;
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