LONDON, October 16, 2013 /PRNewswire/ --
Honda has launched a new advertising campaign to introduce its 1.6 litre diesel version of the popular CR-V.
The
CR-V 1.6 i-DTEC is available in two-wheel drive with manual
transmission and offers a surprising combination of performance as well
as low CO₂ emissions (119g/km) and fuel consumption. The new advertising
campaign aims to tackle preconceptions about SUVs by emphasising the
unexpected qualities of the CR-V 1.6 i-DTEC.
The
campaign uses the strap line "An impossible, made possible" and shows
the CR-V 1.6 i-DTEC travelling through a series of optical illusions,
each seeming impossible. Each illusion is shattered, making the link
between the in-camera trick and the seemingly impossible qualities of
the CR-V 1.6 i-DTEC.
Martin Moll,
Head of European Marketing, Honda Motor Europe, says, "We are very
proud of our latest campaign. With the CR-V we have always set out to
combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC,
we have achieved a perfect balance between the efficiency of a car and
the functionality and security of an SUV whilst offering great driving
performance. This advertising campaign is a celebration of the
innovation of the Honda brand which can make the unexpected happen
through the ingenuity of its engineering."
The TV commercial created by mcgarrybowen London and directed by Chris Palmer at Gorgeous, is part of a fully integrated campaign.This is the agency's second launch for Honda since their appointment in July 2012.
Paul Jordan, Executive Creative Director, mcgarrybowen London,
says, "This CR-V 1.6 i-DTEC challenges a lot of pre-conceived ideas
about SUVs, so we wanted to make a spot where things aren't what they
first seem."
The new CR-V 1.6 i-DTEC builds on the momentum of the successful launch of the 4th generation
CR-V in Autumn 2012. Honda's Earth Dreams Technology 1.6 i-DTEC engine
has been specifically designed for the European market. The CR-V 1.6
i-DTEC is built exclusively for Europe at Honda's production facility in Swindon and follows the Civic 1.6 i-DTEC, which was launched in January 2013.
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