The Nissan Maxima’s
replacement is finally on track for arrival next fall as a 2015 or
early-2016 model, with a shift in focus toward performance to better
differentiate Nissan’s flagship sedan from the popular (but bland)
Altima sedan.
Exclusive TopSpeed Renderings show a speculative
preview of this hot new sports sedan, which looks to shake off the
front-drive proportions and goofy grin in favor of a wider, lower and
meaner style like the 370Z and GT-R.
Nissan’s
sports car lineup has never been this strong, and continued support for
the company’s two tiers of performance cars has really helped the
brand’s image, despite being diluted from selling millions of basic
Sentra’s and Versa econoboxes to pay the bills.
The Maxima was
really at a crossroads before this current re-alignment to its 4DSC
roots. The next generation was even mooted to go the full EV route, with
the cab-forward styling of the 2011 Nissan Ellure concept thought to be previewing both the just-launched Altima and next Maxima.
Another
option on the table would adapt the 370Z’s latest chassis for use in a
rear-drive sedan, or even a stretched GT-R of our dreams. These two
scenarios are far less likely than a continued front-drive layout, but
low and dramatic proportions that evolve the boring Nissan look very
nicely.
Keeping the existing Maxima layout is a safe bet because
it is the only way to continue the current model’s $31,000 to $36,000
price range. Nissan’s ability to sell a volume sedan for more than $40,000 is less than a sure thing, especially with Infiniti’s billion-dollar name changes and new Q50 sedan to replace the G37.
The next Maxima looks sharp, low and aggressive in these previews, which base the roofline and proportions on a brief glimpse of a future design shown to the press at a recent Nissan event.
Even
with the most likely scenario of a front-drive, front-engine platform,
the styling exercise shows real progress in establishing a global Nissan
face. The styling woes and overlap between Nissan and Infiniti
designers has created a confused and disjointed line, with too much
similarity between a $15,000 Sentra’s grille and those used on the Infiniti Q70. You better believe no one would be buying BMW 750Li sedans for $100,000 if there was a $10,000 rental car that looked just like it.
The
Maxima’s trend-setting place in the Nissan range was also blatantly
replicated on the firm’s cheapest sedans, leaving the current Maxima
without much of the cool factor enjoyed by the 370Z and GT-R.
1 comment:
Is it me, or this looks like a 4-door Dodge Challenger?
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