GEEK.com: New Honda Hands ad is two minutes of video sorcery

Honda is best known for making and selling reliable, practical automobiles produced in equally practical manufacturing facilities. The company also makes other things, though. For example, motorcycles, robots, and amazing commercials to show off the cool stuff it makes. A few years back Honda won massive praise for the “cog” advert, and now it may have outdone itself with the fabulous Honda Hands commercial.

The two minute spot was debuted online a few days ago, and it’s one of the most magical two minutes of advertising you’ll ever see. It’s basically a static shot of a person playing with miniature versions of Honda’s greatest creations. This clever video starts out with a nut rolling past.

The object morphs into all manner of Honda products in surprising ways. There are dirt bikes, cars, Asimo, jet engines, and even a solar-powered concept car. These are the innovations Honda is most proud of over the last 65 years.

The Honda Hands ad simplifies the technological journey the company has embarked on in the last few decades. Honda has gone from a second fiddle to Toyota, to a respected innovator and manufacturer.

Honda says this ad “celebrates the curiosity of Honda engineers.” I’m willing to grant that — it’s human curiosity that drives science to take the tools we have and build new things. Though, a significant component of this ad is also the desire to make a really cool animation that people will talk about. If your ad is good enough, you don’t have to buy airtime.

Source;
http://www.geek.com/news/new-honda-hands-ad-is-two-minutes-of-video-sorcery-1561208/