Special or limited editions are a speedy and cost
efficient way for automakers to create some marketing buzz around one of
their models and increase sales.
More often than not, all it takes is a
few cosmetic touches and added equipment features, and presto; your
special edition is served.
One such example is the new Volkswagen Beetle
Edition 53, a special edition model made exclusively for Spain that
pays tribute to Walt Disney Pictures' "Herbie" character, which first
appeared on film in 1968 with "The Love Bug" that spawned several
sequels over the years.
VW's
real life Herbie gets a white paint job accentuated by red and blue
stripes on the doors, the hood and the rear tailgate along with the
number "53" on the bonnet and the "Escarabajo" (Spanish for Beetle) logo
on the tailgate.
Additional standard features include Park Pilot parking assist sensor, a tire pressure monitor and 17-inch wheels.
Customers in Spain can choose from four powertrain options ranging from the 105PS 1.2-liter TSI petrol to the 140PS 2.0-liter TDI linked to a 6-speed DSG transmission, with prices starting from €22,090 (US$28,400).
Story References: VW via es.Autbolog
Thanks to Bruno R. for the tip!
Source;
http://carscoop.blogspot.com/2012/11/herbie-goes-to-spain-with-special.html
No comments:
Post a Comment