TOKYO, Japan, September 6, 2012 - Honda Motor Co., Ltd. today announced the development of a new catalyst which reduces by 50% the use of rhodium, one of the precious metals used in a catalyst. Honda will adopt this new catalyst first to the North American version of the all-new 2013 Accord, which will go on sale in the United States on September 19, 2012, and will continue to adopt it sequentially to other models.
With the backdrop of the increasing volume of global automobile production and the global trend of strengthening emission regulations, the demand for precious metals used for catalyst, including platinum, rhodium and palladium, is expected to continue to increase in the future. Honda has been committed to the effort to reduce the use of precious metals for its catalysts, and has successfully applied a catalyst that does not contain any platinum into practical use with the current model of the North American Accord.
Source;
http://world.honda.com/news/2012/4120906New-Catalyst/index.html
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