Honda Selects Zmags to Create Rich and Immersive Online Interactive Experiences

Global automobile leader launches interactive digital brochure for Acura RDX; aims to increase brand engagement across the web, tablets, smartphones and social channels

BOSTON, May 23, 2012 /PRNewswire via COMTEX/ -- News Facts:

Zmags, the leading provider of rich media mobile and social merchandising, today announced that The Honda Motor Company has selected Zmags Professional to develop highly engaging interactive online brochures, incorporating rich imagery and video content. 

In partnership with Genex, Honda's interactive agency, Honda has launched its first Zmags-powered interactive brochure for the 2012 Acura RDX, with plans to launch more experiences for other models in the coming months. 

Zmags helps marketers create rich, engaging and consistently branded digital catalogs and publications for all touchpoints including tablets, Facebook, smartphones and the Web.

Using Zmags, Honda aims to provide prospective Acura customers with a completely new kind of immersive experience as they research their next car, creating greater brand and content engagement.

Supporting Quotes: 

"When they are considering a new car purchase, consumers are spending hours carefully researching options online prior to setting foot in a dealership," said Mark Ortiz, national interactive marketing manager, Honda Motor Company. "We want to give our customers a compelling interactive experience that showcases our brands in a dynamic way by curating an immersive experience that compels consumers to spend time with our brand online. We're thrilled with how well Zmags is already making this vision possible for us and looking forward to seeing how far we can take this versatile platform in the future." 

"Honda is a perfect example of an innovative brand that recognizes the value in recreating the look and feel of the showroom experience across all of its digital channels," said Sean Ford, COO and CMO of Zmags. "Using Zmags, Honda will forge exciting new brand experiences that not only inform customers, but also help them discover, visualize and share information about their next car." 

About The Honda Motor Company

For more information about Honda vehicles, please visit www.automobiles.honda.com . For media inquiries please visit www.hondanews.com . For more information about Acura vehicles, please visit www.acura.com . For media inquiries please visit www.acuranews.com .

About Zmags

Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with our cloud-based rich-media marketing platform. We provide marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through curated digital experiences, such as digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, MA with European offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com .

Source;
http://www.marketwatch.com/story/honda-selects-zmags-to-create-rich-and-immersive-online-interactive-experiences-2012-05-23