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John Hanson, a spokesman for the company's U.S. unit, said that Toyota has yet to announce the price or marketing plans for fuel-cell cars or set a global sales target. Toyota is currently selling the plug-in version of its Prius hybrid while this year, it has built vehicles that will be made at the battery-powered RAV4 and Scion iQ models. He added that there will still be challenges, including having to cut costs and resolve technical complications that had prevented retail customers from buying hydrogen fuel-cell cars.
Hydrogen is ideal to be used as fuel due to its abundance and as it’s able to make vehicles go on distances comparable to that of gasoline. The disadvantages include the high expense in making the fuel cells, the layers of plastic film coated with platinum placed between metal plates that make electricity, and the fact that there are only a few stations that have the equipment to dispense hydrogen fuel. At the 2012 Geneva Auto Show, Toyota presented the FT-Bh concept vehicle. Toyota claims that the carbon emissions level of this small, lightweight gasoline-electric hatchback is less than half the average for cars of the same size.
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