Interesting read on www.egmcartech.com today;
“The real competition has just begun,” Honda CEO, Takeo Fukui said. “Until now, it has been an image-based competition, not a business-based competition.”
Fukui said that Honda will approach the hybrid-war by attacking the pricing. The hybrid-only model that is expected to hit the market in early 2009 where pricing is expected to be below the Honda Civic Hybrid and right above the Honda FIT.
Honda hopes to sell 200,000 units annually for its global hybrid, 100,000 of which are expected to come from North American sales.
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