Toyota is killing off one of its mainstream models, the Venza crossover.
While some of the brand's quirkier models with more limited appeal have come and gone, it's a little unusual for a model in a hot segment, one that hits square in terms of customer popularity, to be banished.
The compact crossover will be phased out at the end of summer, says CarsDirect.com. It says one of its editors made the discovery that Venza is a goner.
Venza was introduced in 2008, just as the auto industry was going into a sales tailspin as the recession took hold. While it never sold spectacularly like some other models, Venza has, by and large, held its own.
Reached for comment, Toyota issued a statement that says Toyota will "wind down production" at its factories in Kentucky. "No jobs will be lost" as a result, it adds.
"It's a difficult business decision to wind down production of the Venza, however (Toyota in Kentucky) and its 7,000 team members are excited to begin production of the refreshed Avalon and the Lexus ES sedan later this year. It's the first time Lexus will be produced in the U.S.," the statement says.
Source;
http://www.usatoday.com/story/money/cars/2015/03/02/toyota-venza-dead/24281639/
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