Wednesday, June 11, 2008

BMW's GINA Allows for Maximum Freedom of Crea-tivity


Yeah yeah, it's not a Honda, but man is that a cool idea as far as concepts go! It looks like they built a frame and covered it with some type of fabric (look at how the hood gets 'unzipped' and how the doors open). Awesome idea. I think this is the most aggressive front end that I have ever seen, it just looks angry.

The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In "N" Adaptions) which promotes innovative thinking by allowing maximum freedom of crea-tivity. GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation

Here's the link to the rest of the article;
http://www.automotoportal.com/article/bmw-reveals-gina-light-visionary-model

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