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Li Nian roughly translates to English as 'idea' and is based on Guangzhou Honda's desire to create a new brand by Chinese and for China. Li Nian hopes to pursue lofty ideals with a challenging spirit, or an affordable car with dynamics and stylishness.
The Li Nian Concept was designed entirely by Guangzhou Honda Automobile Research & Development, and even though Honda HQ in Japan is supporting the effort, Guangzhou Honda will take all initiatives and eventually sell the new brand through their existing dealer network.
As a final note, Li Nian is the pronunciation of the Chinese brand name; therefore, it will not appear on any product and is included here for reference only.
Source: http://www.worldcarfans.com/9080421.002/honda-announces-new-li-nian-marque-for-china
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