Green Cars that Automakers WON'T Sell You

Here's one that I didn't know about;

The new 2008 Honda Accord boasts an environmental first: a six-cylinder gasoline engine that's cleaner than many hybrid systems.

There's only one catch: You can't actually buy this ultra-green Accord, or the four-cylinder version that also produces near-zero pollution. That is, unless you live in California, New York or six other northeast states that follow California's tougher pollution rules. Only there can you buy this Accord, or the roughly two dozen other models that meet so-called Partial Zero Emissions Vehicle standards, PZEV for short.

Not only can't you buy one, but the government says it's currently illegal for automakers to sell these green cars outside of the special states. Under terms of the Clean Air Act—in the kind of delicious irony only our government can pull off—anyone (dealer, consumer, automaker) involved in an out-of-bounds PZEV sale could be subject to civil fines of up to $27,500.

So, just how green is a PZEV machine? Well, if you just cut your lawn with a gas mower, congratulations, you just put out more pollution in one hour than these cars do in 2,000 miles of driving. Grill a single juicy burger, and you've cooked up the same hydrocarbon emissions as a three-hour drive in a Ford Focus PZEV. As the California Air Resources Board has noted, the tailpipe emissions of these cars can be cleaner than the outside air in smoggy cities.

That's amazing stuff. But what's more amazing is how few people have a clue that the gas-powered, internal combustion engine could ever be this clean.

Naturally, no company wants to bring too much attention to a car that most people can't buy, unless it's Ferrari. And there's the catch. PZEV models are already available from Honda, Toyota, Subaru, VW, Volvo, Ford, and yes, GM. They're scrubbed-up versions of familiar models.

It's not all the fault of the car companies. The crazy quilt of environmental regulations is forcing carmakers to design and build two versions of the same cars. And it costs real money to make a car this green. So in states where there are no regulations to force their hand,automakers don't want to have to boost their prices for the green versions—or to simply eat the extra cost and make less profit.

Honda appears to be doing just that. It currently charges Californians and other green-staters about $150 extra for these solid-citizen models. But experts suggest that it costs carmakers closer to $400 a pop to install the gear.

Another issue: The PZEV cars don't get any better mileage than conventional versions. Would most self-interested Americans even pay a lousy 100 bucks for cleaner air that doesn't put fuel savings back in their pocket? "With hybrids, the selling point is fuel economy, so there's a dollar amount on that," said William Walton, Honda's product planning chief for U.S. cars. "We want to give people the cleanest vehicles we can produce, but how much are people willing to pay for clean air?"

As often as automakers express envy and resentment over Toyota's image, you might think Honda would be filming TV ads, erecting billboards, shouting from rooftops that the Accord is the world's cleanest six-cylinder car. In the green game that Toyota has played like a chess master, it seems like this is a lost opportunity for Honda, Nissan and the rest to siphon off some of Toyota's goodwill.

So give Honda's talented engineers credit for this clean-burning Accord. But give its marketing department a big, smoggy raspberry for keeping it a virtual secret—and keeping it off-limits to buyers in 42 states.

Source: http://editorial.autos.msn.com/article.aspx?cp-documentid=434502
By Lawrence Ulrich