Started on 15th September 2014, Honda's 'Longest Drive through Amazing India' in Honda Amaze, entered the Guinness World Records, registering the longest journey by a car in a single country. The car covered a total of 23,800kms through mountainous terrains, coastlines, flag highways, congested city roads and the interior of India. Honda says that the car crossed over 400 towns in the 55 day-journey.
Speaking on the occasion, Mr. Hironori Kanayama, President & CEO of Honda Cars India Ltd, said "We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering the Guinness World Records for the longest journey by car in a single country".
He further added, "The drive through various terrains is testimony to the durability, quality and reliability of Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers."
Honda launched the 'Honda Amazingly Indian Campaign' in September 2014. The campaign is spread across all the major media covering TV, radio and on-ground activities.
The company says that the drive has been very successful in creating a buzz around the Amaze. Honda Amaze's new and existing customers joined the travellers at various stage of the journey.
The 'Longest Drive through Amazing India' will be followed by a series of "webisodes" on 'Drive through Amazing India' which will be hosted by author Chetan Bhagat.
In this web series, Chetan Bhagat will be travelling to the unexplored places of India which will be followed by contests, wherein people will be asked to post stories or photos about unexplored places of Amazing India. The short-listed candidates will further get a chance to travel and explore remarkable places of India.
The campaign was initiated to celebrate the success of Honda Amaze in the country and for reaching 100,000 units sales milestone. This is the fastest in the history of Honda Cars India Ltd (HCIL).
Source;
http://auto.ndtv.com/news/honda-amaze-enters-guinness-book-of-world-records-691125
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