Thursday, March 22, 2012

Honda to Debut 2013 Honda Crosstour Concept at New York Auto Show

A minor model change makes sense, after all the Crosstour is pretty much an Accord, which itself is going under a "full" redesign (I am told that the Accord is just an evolutionary change on the outside, but the tech will be a good jump forward).... I can't see the Crosstour looking like the vehicle below, but I like it Neal....
Photo comes from the creative imagination of Neal McDaniel from www.vtec.net....

By Ben Timmins of www.motortrend.com
The futuristic Honda Crosstour is about to get a refresh, and Honda is readying a concept car previewing the 2013 model for a New York Auto Show debut.

We should clarify a couple of things: the Honda Crosstour will turn four in 2013, which means the new car will be something of a mid-cycle refresh. The second is that Honda’s concept cars are often nearly identical to their successive production cars. When Honda says that it’s making a concept to preview the new Crosstour, it likely means that a production-looking car will be on stage at New York and the official version will hit showrooms shortly thereafter.

The new Honda Crosstour continues to face an uphill battle in the numbers: the crossover has sold just 51,380 copies since it was launched in 2009. Sales peaked in 2010 at 28,851, but dwindled since–Honda has sold just 1991 in the first two months of this year.

In hopes of broadening the car’s appeal, Honda has shifted the trim levels on the Crosstour: base models now come with a 2.4-liter four-cylinder engine (borrowed from the Accord it’s based on) that makes 192 horsepower and delivers 3 more miles to the gallon in mixed driving than the optional 3.5-liter V-6. It also reduces the car’s base price: an I-4-equipped Honda Crosstour (shown) starts at $28,465 with destination to the V-6 model’s $31,150.

The Honda Crosstour won’t be alone in seeing its mid-cycle refresh in New York – Toyota and Subaru will be taking the wraps off the 2013 Venza and 2013 Outback, respectively, in April as well.

Will the new Crosstour make waves in the crossover market or will it sink? We’ll have to wait and see–the concept will be unveiled on Wednesday, April 4.

Source;
http://wot.motortrend.com/2013-honda-crosstour-concept-to-debut-at-new-york-show-181875.html

Official Press Release
03/20/2012 - TORRANCE, Calif.A concept vehicle revealing the exterior styling direction of the updated 2013 Honda Crosstour will debut at a catered media reception at the 2012 New York International Auto Show (NYIAS) on Wednesday, April 4. The media reception will be held from 3:45 - 4:30 p.m., at Honda's show floor booth on Level 3 of the Javits Center.

First launched in 2009, and now available with both V-6 and four-cylinder engines, the Crosstour remains one of the most versatile choices in the midsize crossover segment, earning the distinction of J.D. Power and Associates' "Highest Ranked Midsize Crossover/SUV in Initial Quality" in their 2011 Initial Quality Study SM (IQS). The Crosstour is produced1 at Honda's East Liberty Plant in East Liberty, Ohio.

Tuesday, March 20, 2012

Autos.ca: Comparison Test: Five compact CUVs


Review by Michael Schlee and Jonathan Yarkony; photos by Brigitte, Esmond Yau, and Jonathan Yarkony
Photo Gallery:Compact CUV comparo
Crossovers are pretty much old hat by now. Almost every manufacturer has abandoned the truck-based body-on-frame sport utility vehicle (SUV) for more advanced unibody construction, which is enough in most books to warrant slapping on the crossover utility vehicle (CUV) label. While the differences are marginal, CUVs offer the high seating position and roomy cargo area of SUVs with a more refined, car-like ride. Some even make all-wheel drive an option rather than a key standard feature. While every segment has seen the introduction of CUVs (from subcompact all the way up to full-size), compact CUVs are the second largest segment by sales (after compact cars), eclipsing even sales of large pickup trucks.
Most manufacturers are in on the segment now, but Toyota and Honda have defined it since they introduced the RAV4 and CR-V, respectively, in the mid-90s. With each generation they have gone head-to-head, leading the segment to prominence as an economical and conscientious option to large SUVs without giving up the creature comforts and utility of those practical transports.
The Honda CR-V was the eighth-bestselling light truck nameplate in Canada last year at just over 25,000, and that was in its final model year, before the introduction of this brand-new 2012 model. With this redesign, Honda again aims to raise the bar and we wanted to see if it still has the Honda mojo that sees the Civic dominate Canadian sales year after year, and the engineering that makes the subcompact Fit the darling of media, though perhaps too pricey for popular tastes.
The Toyota RAV4 is due for its own redesign very shortly, having been on the market in its current form since 2006 with only minor revisions in 2008 and a face-lift in 2011. Despite its age, Toyota sold over 21,000 RAV4s in Canada last year, thanks to variety not offered on many other CUVs, with its optional seating for seven and an optional V6 engine.
Of course, the Ford Escape is the Canadian sales champ (by almost 20K units over the CR-V), but the brand new redesigned 2013 Escape is not yet available, so we went looking elsewhere in the talent pool to see who might challenge two of the most recognized household names in the industry. We started with the Nissan Rogue, Nissan’s bestselling model after the Versa line and bestselling utility vehicle by a huge margin, accounting for 14,191 sales for Nissan in 2011. Hyundai sold a similar number of Tucsons in 2011 at 14,309, but no matter how many were sold, we would have included the Tucson, because pretty much everything Hyundai touches is gold these days; we believed the fairly fresh Tucson would be one of the strongest contenders, coming off a significant redesign only a couple years ago.
And last but not least, a brand new model from Mazda, the CX-5, using the firm’s engineering magic that gives us the brilliant MX-5, Mazda3, and Mazda5. Significantly, the CX-5 is the first Mazda to wholly incorporate its new SkyActiv technologies in every facet of vehicle design – from powertrain and chassis right down to suspension and steering – aimed at improving fuel efficiency without compromising driving fun. We had high expectations for the CX-5, because it is a new design that Mazda has had years to contemplate (while selling a rebadged Ford Escape as the Tribute), and because of Mazda’s track record for making fun, functional, and well-packaged vehicles. However, the reason we do these comparison tests is to see who comes out ahead on the road, and not simply in our preconceptions.

Fifth Place – 2012 Nissan Rogue SL AWD

Something had to finish last, and in the case of this comparison test it was the Nissan Rogue. While it finished at the back of the pack in this company, that doesn’t mean that it is not a good car in its own right, as all five CUVs were strong entrants. That being said, it simply wasn’t quite as good as the others in this group. The more we drove these compact crossovers, the more we realized each had its endearing qualities and its sore spots. Unfortunately for the Rogue, its negatives exceeded the other CUVs’ flaws. So what hurt the Rogue the most? In short, it was let down most by its interior and drivetrain.
The interior of the Rogue is a bit of a conundrum. Our fully loaded SL was awash with rich-looking soft-touch materials that were only matched in the CX-5. The overall design of the interior was conservative, to a fault. Despite the great materials, the design looks dated, which makes sense considering this is the second oldest model design in the comparison test. For every great feature like around view monitor parking cameras and standard navigation, there were basic options missing, like a telescopic steering wheel and fold-down rear-seat armrest.
The front seats received much praise for their comfort, but the low placement of the tiny radio/navigation/backup camera screen made viewing it a chore. Another chore was installing a child safety seat: with solid fixed head restraints, the over-the-seat strap had to be finagled to go around the restraint and the cargo-bay LATCH anchor was covered by an unfriendly piece of plastic. Rear cargo space was useful, but at 818 litres was the second smallest, beating only the diminutive Hyundai Tucson.
Off the line, the Rogue is a solid performer thanks to its 170-hp, 2.5-litre four-cylinder engine. The problem is, to extract the full potential out of the Rogue’s engine you must dip heavily into the throttle and allow the continuously variable transmission (CVT) to hold the engine in a high-rpm thrashing cacophony. The CVT in the Rogue is nowhere close to being the worst on the market (that “honour” goes to the Compass), but it is still a CVT and many did not like it. As the only vehicle in the test with a supposedly fuel-saving CVT, it was a bit surprising that it returned the second-worst fuel consumption at an average of 11.8 L/100 km.
It is really too bad that the drivetrain and interior nuances of the Rogue weighed it down so much, since its chassis, exterior styling and rear seat comfort all scored well with the judges and placed it respectably mid-pack in those categories.

Fourth Place – 2012 Toyota RAV4 4WD V6 Limited

Many of us were expecting bigger things from the RAV4. It was the only crossover powered by a six-cylinder engine (making in excess of 100 extra horsepower over the CX-5) and, with the highest as-tested price, was one of the most generously equipped. However, when the dust settled, the RAV4 finished at the back of the pack just ahead the Nissan Rogue. It is easy to automatically point at high price and poor fuel economy as the culprits that brought this rig down in the rankings, but in reality, it was a mediocre interior, bland exterior and poor chassis that were the RAV4’s ultimate undoing.
Most of us love the RAV4’s V6 power, grunt and character. The smoothness of the engine was matched by the smoothness of the ride. Even with an extra litre over the next largest engine, the 269-hp 3.5-litre V6 returned a decent 13.0 L/100 km fuel consumption average. That’s nowhere near the frugal CX-5′s average, but it is within 1.3 L/100 km achieved by the smaller, less powerful engines found in the Tucson and Rogue.
Transmission kick-downs are lazy, steering feel is numb, and cornering ability was deemed worst of the bunch. Understandably, these crossovers are not sports cars, but the RAV4 is so disengaging to drive that the task almost becomes a chore. It is an unfortunate case of the chassis being overmatched by the engine.
The interior feels dated, yet it is useful and well laid out. Materials are predominantly a variety of hard and harder plastics and the front seats were deemed the least comfortable. Rear seat space is generous and offers great legroom, but the seat cushions were too short and placed too low in the vehicle for our expert seat-testing team. The RAV4 ties the CR-V for the largest cargo area (just over 1,000 L) but has a trump card up its sleeve: a pair of storage areas beneath the trunk’s carpeted floor panels, thanks to the missing optional third-row seat and tailgate-mounted spare tire.
When the RAV4 first appeared as a 2006 model it was at the top of its game and a phenomenal compact crossover. However, time marches on and the seven-year-old RAV4 has not. As one of our testers commented, “(The RAV4) looks, feels and handles like the senior citizen of the group.” That said, if hauling a lot of stuff or a lot of people a lot of the time sounds like you, the RAV4’s seven-seat capacity and V6 options might be its trump cards.

Third Place – 2012 Hyundai Tucson GLS AWD

“This is the sports car of the bunch,” boldly declared one tester after a turn behind the wheel of the Tucson. Fact is, it’s not that far from the truth. Phrases like ‘fun to drive’, ‘nimble handler’ and ‘makes the RAV4 feel like an old Buick’ were heard as different evaluators stepped out after their turn with the Tucson. Being the only vehicle in this test, aside from the CR-V, on all-season tires, helped amplify the Tucson’s handling prowess. As can be expected though, this ability to carve a corner has a payoff in the form of a stiff ride. Some were okay with it, while others found it too harsh. Hyundai has yet to find that magic handling with supple ride formula in this segment that makes the Honda CR-V such a joy to drive.
The Tucson tied the RAV4 for the least comfortable front seats and a few of us found excessive wind noise intruding into the cabin. Steering was stiff and crisp if not a bit artificially heavy. The gauge cluster and HVAC drew the most criticism out of the test group but were simple to operate. Despite being the smallest vehicle in the test group, rear seat room was average and impressed us with some of the most comfortable seatbacks even if the cushions felt too low to the floor.
Cargo space, at 728 L, is the smallest in the bunch, which is to be expected considering the Tucson was the smallest in the group. Strangely enough, the smaller Tucson is heavier than both the Rogue and the CX-5, which may explain its unimpressive 11.7 L/100 km fuel consumption observed during the test.
The Tucson did arrive with the lowest as-tested price. At this price point, some options were lacking, notably a sunroof and back-up camera, but all the important convenience features were present and accounted for and some nice touches, like big side mirrors, were much appreciated. Many also appreciated the Tucson’s smooth six-speed automatic and 176-hp, 2.4-litre four-cylinder engine.
When the scores were added up and people were asked their opinion on each vehicle, “good value” kept coming up when the Tucson was discussed. That is a phrase that often comes up when any Hyundai product is discussed, and it is well-deserved. The Tucson, like most Hyundai products, delivers solid value, though it still has a ways to go to catch up with our winner.

2nd Place – 2013 Mazda CX-5 GS AWD

Mazda finally has a small crossover to call its own. The all-new 2013 CX-5 replaces the long-in-the-tooth Ford Escape-based Tribute. It is the first vehicle sold in North America to fully incorporate Mazda’s SkyActiv technology, and it also reflects its new Kodo design language with attractive, thoroughly modern sheet metal. The CX-5 was the looker of the bunch and achieved the highest average rating in any category, with a 9.8 for exterior styling. One of us even went as far as to say, “It has a ‘very BMW’ look and feel inside and out.” Inside, it is much the same story with rich, soft touch materials molded into a sophisticated design packed with features not expected on a mid-level trim.
But styling is not Mazda’s primary focus with this new crossover. Fuel economy is the name of the game. Mazda introduced certain components of its SkyActiv technology in the Mazda3 earlier this year, to lukewarm reception. With the CX-5, it was applied from the ground up. The CX-5 was the third-largest vehicle in this test and featured mid-pack cargo capacity at 966 litres behind the rear seats. Despite its size, it was still the lightest of the bunch, undercutting the smaller Rogue and Tucson. It also had the smallest engine making the least output: a 2.0-litre 4-cylinder producing 155 hp with a six-speed automatic transmission programmed with fuel economy in mind.
So did it work? Yes. SkyActiv is not marketing hype (well it is that, too, so not JUST marketing hype). The CX-5 achieved an impressive 9.6 L/100 km on a test loop that featured hilly terrain and a lot of flogging from our test crew, especially by the stragglers at the back. To put it in context, the next-closest vehicle was the Honda CR-V at 10.9 L/100 km. Beyond this test route, the CX-5 achieved a day-to-day average of 8.9 L/100 km. Not bad for a 1,555-kg all-wheel-drive crossover; to further impress you, the 1,350-kg 2012 Subaru Impreza with a CVT that we drove a few weeks ago achieved 10.0 L/100 km
With the light weight and sporty disposition, we expected the CX-5 to be a great handler. Here, we were sorely disappointed. Some blamed it on the GS trim’s 17-inch wheels and soft winter tires, but the CX-5 did not have the composed feel of the Tucson or CR-V. The vehicle would push into corners and the lazy transmission and weak engine combination made exiting turns with any haste impossible. We would love to get our hands on a GT version with the 19-inch rims and all-season tires later this spring to see if this would help remedy the problem. That said, the chassis was solid and provided a smooth, compliant ride.
Coming into this comparison test, everyone had high expectations for the brand new Mazda CX-5. With its benchmark fuel economy numbers and handsome styling, many thought we had a winner on our hands. So, what happened? Well, the CR-V happened. The CX-5 is a terrific crossover, and when the five evaluators were asked which vehicle they would put their own money on, three said the CX-5, with two of the main reasons being its gorgeous looks and tremendous fuel economy.

First Place – 2012 Honda CR-V Touring AWD

Anyone who thinks Honda can no longer build class-leading vehicles needs to get behind the wheel of the 2012 CR-V. All new for 2012, Honda has stepped up its game with the redesigned CR-V and has let some Acura qualities bleed through. Nearly every tester commented on how comfortable the front seats were. The gauge cluster would look at home in a luxury Q-ship and the dash design was elegant and well laid out. Despite the hard plastics, the CR-V’s fit and finish made them look far more expensive than they really were.
Welcome interior features on a vehicle in this class included a massive centre-armrest storage bin that looks big enough to fit a CR-Z in. The rear seats were deemed the most comfortable for three people and tied for first in comfort with two people. The multiple menu screens on the dashboard were customizable and allowed the driver to tailor what information they want readily available, though some complained of the quality of the screens.
Once behind the wheel, the CR-V was voted the easiest to drive. Every reviewer commented that this Honda was the vehicle they felt most comfortable driving, and when driving quickly to boot. The vehicle responds predictably in corners and despite some body roll, is easy to control. The nearly perfect ride balance between comfort and sport is unexpected in this class of vehicle and the steering wheel sends a surprising amount of feedback to the driver.
With 1,054 litres of cargo space behind the rear seats and a curb weight of 1,608 kg, the CR-V was one of the larger vehicles in this class. However, it still achieved the second-best observed fuel economy at 10.9 L/100 km. Impressive, considering the 2.4-litre four-cylinder engine makes the second-most power in this group, at 185 hp. Step on the gas from a dead stop and the Honda pulls away with surprising vigour, though power begins to taper off at highway speeds.
The CR-V is not perfect, though. Many found the new redesign to be a bit ungainly, garnering particular derision for the pinched rear side window. In what could be considered the most unfavourable comparison, more than one tester referred to this window as “Pontiac Aztek-like.” Our shortest reviewer also discovered that the front seats were a bit higher off the ground than the others, making entry into the CR-V a bit more of a challenge.
Still, the CR-V winning overall was a unanimous decision, as all five of us had it scored the highest. With a slight design refresh around the rear C-pillar, and maybe a bit more torque, the compact crossover CR-V would be darn near perfect.


Source;

Nissan Motor CEO says Datsun brand to return to Nissan

By Andjarsari Paramaditha

(Reuters) - Nissan Motor Co's revived Datsun brand will target increasing sales in Indonesia, India and Russia, the firm's chief executive told reporters on Tuesday.

Nissan plans to invest $400 million in Indonesia over the next two years, will double hiring by 2014 and triple its dealerships in Southeast Asia's largest economy to 90,000, CEO Carlos Ghosn said during a visit to Jakarta.

Nissan quit using the Datsun brand in 1981, but earlier this month a newspaper announced plans to revive the nameplate for cars and trucks for emerging markets. "It's a green car, affordable car, small displacement, high local content," Ghosn said of the Datsun. "It's going to be a generous car."

Nissan executives met Indonesian President Susilo Bambang Yudhoyono on Monday and said they would inject $400 million for plant expansions to double production by 2014.

Nissan appointed Kintaro Izumida as president director of PT Nissan Motor Indonesia (NMI) and PT Nissan Motor Distributor Indonesia, earlier this month, replacing Takayuki Kimura.

"The priority (for Nissan Motors in Indonesia) is for the Indonesian market," Ghosn said. "If there is any room for more capacity it will be located for the domestic (market) rather than for exports, although cost is competitive."

NMI had previously targeted sales of 60,000 units and sales growth of 7 percent, according to the company website, which also said it would open 70 dealerships by end of 2011.

NMI is the third best-selling brand in Indonesia and hopes to increase sales by launching a cheaper multipurpose vehicle (MPV) and city car suited specifically for its market.

The company's largest sales in Indonesia come from its popular family mini van Grand Livina, which accounts for 45 percent of sales. The city car lines, March and Juke, came second in line with 40 percent.

PT Indomobil Sukses Makmur, Nissan's authorised distributor in Indonesia, launched its crossover model, Nissan Juke in the first half of last year, and has sold 1,600 units per month since.

Nissan has been pushing rapidly into emerging markets, including a partnership with Ashok Leyland Ltd in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

Nissan and its French partner, Renault SA, are also close to announcing a deal to increase the alliance's stake in Russia's AvtoVAZ, the maker of Lada cars, to aid growth there.

A resurrection of Datsun would follow a growing trend to bring back heritage nameplates, including Toyota's 86, or "Hachi-roku" sports car, Chrysler's Dodge Dart and partner Fiat's 500.
(Reporting by Andjarsari Paramaditha, Editing by Michael Taylor and Jacqueline Wong)

Source
http://www.reuters.com/article/2012/03/20/nissan-indonesia-idUSL3E8EK1B920120320

Monday, March 19, 2012

No Accord & CR-V diesels for the Indian market says, Honda’s Jnaneswar Sen

For quite some time now, Honda has been selling diesel engined variants of the Honda Accord sedan and the CR-V crossover in the European market. The engine in question is a 2.2 liter, four cylinder turbo diesel unit, which in different states of tune, has been powering the Accord and the CR-V. In India though, Honda has been steadfastly avoiding the option of offering the Accord and the CR-V with the diesel engine stating that this engine is not suitable for the Indian market due to the quality of diesel available in India not matching European standards, to which this engine is said to be designed.

Here’s what Honda SIEL Cars India’s senior vice president for sales and marketing, Jnaneswar Sen has had to say about why Honda will not launch a diesel engined Accord or CR-V,
While it is technically possible to downgrade both these engines, the low volumes of the Accord and CR-V (in India) do not justify it. Also the engines for the European market have been developed taking into account the low sulphur content in the diesel there, unlike in India.
That said, the prescribed standard for ultra low sulphur diesel for most of the European Union confirming to Euro V emission norms is 10 ppm(parts per million), the ultra low sulphur available in India from 2010 confirms to 15 ppm, which is very close to the EU figure. All in all, this news would come as a dampener to many prospective Accord and CR-V buyers, who for long have been hoping for diesel engined variants of these cars. One factor however, could work in favor of the Accord and CR-V in the future.

Honda is said to be developing a more powerful version of the 1.6 liter i-DTEC turbo diesel engine with EarthDreams technology, that was recently showcased at the 2012 Geneva Motor Show. The more powerful version of this engine, pumping out 160 Bhp and 349 Nm is said to be aimed at replacing the current 2.2 Liter diesel engine. If that happens, Honda’s bad Indian diesel talk might not be a valid reason anymore in case the 1.6 Liter i-DTEC engine powers the 2012 Honda Civic in India as well.

For now though, Honda’s current focus seems to be on small capacity diesel engines that could power the likes of the Brio and the Jazz in the Indian market, and more importantly these cars would bring in the much needed volumes for the car maker. However, it remains to be seen how well Honda manages to adapt the under-development diesel engines to work with Indian diesel, for that would make or break the brand, highly renowned for its engine technology globally, in the Indian car market.

Source;
http://www.indiancarsbikes.in/cars/honda-accord-cr-v-2012-diesel-india-57299/

Don't call it a Comeback....

Friday, March 16, 2012

Soichiro Honda - Short Film

Wow, is this ever well done.... check it out!

Honda Says Civic Has ‘Ammunition’ to Hang On as Top Compact Car

By Alan Ohnsman - Mar 13, 2012

Honda Motor Co.’s Civic, stung by critical reviews and tight U.S. supply in 2011, has outsold rival small cars and the company has enough “ammunition” to hold the spot, an executive said.

U.S. sales of Civic sedans and coupes rose 45 percent to 48,970 in the year’s first two months, ahead of Toyota Motor Corp.’s Corolla, a perennial challenger, and General Motors Co.’s Cruze. After supply disruptions last year, Honda now has enough North American capacity to make Civic the top-selling compact, even if that isn’t a target, said Tetsuo Iwamura, chief operating officer for North America.

“When competitors shoot at the Civic, we’ll have enough ammunition to shoot back,” Iwamura said in an interview this week at Honda’s U.S. headquarters in Torrance, California. “We don’t talk about No. 1 as a goal. Always we think about having very good acceptance and high customer satisfaction.”

The car that’s been the core of Honda’s U.S. business since 1973 hasn’t led compact sales since 2002. Civic trailed both Corolla and Cruze last year, according to Autodata Corp., a Woodcliff Lake, New Jersey researcher. A year after an earthquake and tsunami damaged Tokyo-based Honda’s parts supply base and engineering center in Japan, the carmaker has ratcheted up North American output of the model 69 percent to regain sales in the U.S., its biggest source of revenue.

Honda has gained 32 percent in Tokyo trading this year, recovering most of the drop last year, when the stock fell 27 percent. It last closed at 3,100 yen.

Output Increased
Honda made 84,678 Civics at plants in Canada and Indiana in the first months of the year, up from 50,056 in the same period a year ago. Production of all Honda and Acura cars and light trucks in North America jumped 36 percent to a record 301,564, according to the company.
Civic sales fell 15 percent last year to 221,235, the lowest since 1992. Along with parts-related production delays, the 2012 Civic LX sedan failed to receive the “recommended” status its predecessors had from Consumer Reports last August. The magazine faulted the car for a decline in interior quality, choppier ride and road noise.

Higher U.S. gasoline prices are benefiting Civic, and should buoy demand for at least another four months, said Jesse Toprak, industry analyst for TrueCar.com.

“It’s got a pretty good chance of being No. 1 this year, owing to the availability and the price point,” said Toprak, who is based in Santa Monica, California. “They are a bit lucky that the fuel prices are rising now as Civic continues to be viewed generally as more gas-efficient, and a safe choice.”

Fuel Price
The average price for a gallon of regular unleaded gasoline has increased 16 percent this year to $3.81 as of March 12, according to AAA, the largest U.S. motorist group. The Civic coupe has a starting price of $15,605 while the sedan’s price starts at $15,805, according to researcher Edmunds.com.

The outlook for Civic beyond July, when fuel prices may ease, will depend on updates of the car Honda plans to make to address some criticisms and competing models including Hyundai Motor Co.’s Elantra, Toprak said.

“Hyundai, in particular, has shown that it has the ability to replicate the kind of success seen with Honda and Toyota a generation ago,” he said.

Even with some unfavorable reviews for the current Civic, the car continues to attract the buyers competitors seek, said Alexander Edwards, president of the automotive division of Strategic Vision Inc., a San Diego-based consumer-research firm.

How Competitors Fare
Within the small-car segment, Civic is “still grabbing a younger, somewhat wealthier crowd,” Edwards said. The median age of its buyers is 45, compared with a segment average of between 49 and 50 years old, he said.

Volkswagen AG (VOW)’s Jetta draws a younger customer, with a median age of 41, because of its cheaper base price and Hyundai’s Elantra matches Civic with a median buyer age of 45, said Edwards, whose firm surveys 300,000 people a year for its automotive studies. Jetta’s starting price is $15,515, according to Edmunds.

The average Corolla buyer is 49, while the median age for customers of Ford Motor Co. (F)’s Focus is 53 and Chevrolet’s Cruze is 58, Edwards said.

GM’s data indicate that the average Cruze buyer is about 53, Jim Cain, a company spokesman, said in an interview.

Honda’s problems last year didn’t keep it from a top- ranking spot in terms of brand consideration, with 50 percent of people in the market for a new car saying they’d consider it, Edwards said, citing Strategic Vision data.

Inventory had a bigger impact on Civic sales last year than Consumer Reports’ review, said Iwamura, 60, who becomes Honda’s executive vice president on April 1 and will continue to lead North American operations.

“I accept their criticism very sincerely, but yet believe we’ll be able to make them once again a strong fan of the Civic,” he said.

Source;
http://www.bloomberg.com/news/print/2012-03-13/honda-plots-u-s-civic-rebound-buoyed-by-supply-abundance-gasoline-prices.html

Thursday, March 15, 2012

Autoblog UK: First drive: Honda CR-Z MUGEN

Not the most flattering write up but they do it with flare.....

by Mark Nichol
Anyone that's ever played Gran Turismo will be well aware of MUGEN; the PlayStation racing game's bias towards all things Japanese is well known, and what with MUGEN being to Honda in Japan what AMG is to Mercedes, it has a special place in the game.

In the virtual world, MUGEN's in-game tuning upgrades could transform the most innocuous Japanese turdbox into a Ferrari-chasing hypercar. The natural assumption to a British gamer was that it was doing the same thing in real life, too.

When MUGEN Euro set up in Northampton in 2007, therefore, it did so with a level of credibility and mystique that extended beyond a handful of Japanese modding scene enthusiasts.

Its first fully-fledged model, 2010's £40,000 Civic Type-R MUGEN, furthered its cause. We loved it. It was (and is) the ultimate iteration of the car on which it's based, improving it in every way to create a Honda that's part family hatchback, part road-legal touring car.

This, the CR-Z MUGEN, is the difficult follow up.

The regular CR-Z is a fine car. The hybrid coupé isn't very quick, but it houses an economical petrol-electric hybrid system in an accomplished chassis, so it's fun to drive and returns 56.5mpg and 117g/km.

The CR-Z is all about balance. It's front-wheel drive, so it falls at the first hurdle in terms of being a 'pure' (rear-wheel drive) sports car, but it has lovely steering and pedal feel, enough low down punch from the electric motor to be lively, yet nowhere near enough to mess up the driven wheels in a haze of torque steer. In short, anyone can enjoy the CR-Z, and feel like a better driver for it.

Unfortunately, MUGEN - in stark contrast to its efforts with the Civic Type-R - has come along and spoiled it.

It's not a car entirely without merit - in fact, parts of it are awesome - but at times it feels like an unfinished low-budget DIY modding project. The carbon fibre lined doors of our test car, for example, had to be virtually kicked to close properly. That wouldn't happen in an AMG.

To turn the 122bhp CR-Z into the manic machine you see above, MUGEN has stripped the 1.5-litre petrol engine and rebuilt it using better parts. The torque-enhancing 14bhp electric motor stays strapped on - but a supercharger is added to the mix, endowing the car with a hot hatch-matching 197bhp.

In addition, the chassis and bodywork are lightened, partly by using carbon fibre; the dampers are replaced with five-way adjustable items; the wheels are exchanged for forged lightweight ones with sticky tyres; the brakes are upgraded; and the track is widened.

And as you can see, it also has a body kit looks like it's been designed by someone with an extensive collection of tracksuit bottoms.

The result is an altogether more serious CR-Z with a 0-62mph sprint time down from ten seconds to around six and a half.

On the road it all starts off in exciting fashion. The Recaro bucket seats strap you in tightly, and the trio of bolt-on dashboard gauges suggest this is one mean machine.

Put your foot down and the supercharger inhales audibly, which is good. Problem is, there's very little associated acceleration; the MUGEN just doesn't feel that quick.

It becomes quickly apparent that there's been an epic and over-complicated technological struggle in order to eke out too much power from an ordinarily modest petrol engine. It's sort of like entering the Grand National with a donkey wearing a small jet pack.

Driving the MUGEN slowly isn't that much fun either - it's positively uncomfortable, in fact. A stiff clutch and over-sensitive throttle combination that makes smooth take-offs difficult, and after a while the combination of a small, noisy cabin and very tight seats make the whole thing feel fairly claustrophobic.

But there is credibility in MUGEN's work. It's capable of astonishing cornering speed, especially for a front-wheel drive car, and its steering rack is sublime, with more than a hint of Porsche in terms of its directness and unencumbered feedback. And the short shift gear lever is, as usual for a Honda-derived 'box, a delight to move through the gate.

But ultimately, laying down the £23,000 or so it will take to put one of these on your drive is like paying a dentist to make your teeth more yellow. It costs £19,000 for a CR-Z Sport, and £25,000 for a Toyota GT 86. Case closed.

If only MUGEN had been given carte blanche to rip out the CR-Z's hybrid drivetrain and put in a nice, simple, high-revving petrol engine...

Source;
http://uk.autoblog.com/2012/03/15/first-drive-honda-cr-z-mugen/