April Fools' Day is the worst. Ninety-nine percent of jokes fall
flat, everyone tries too hard, and Twitter manages to take its shark
jumping to a new level entirely. There's an exception to every rule,
though, and this year it was Honda that managed to thread the April
Fools' needle with a legitimately funny spoof ad.
Taking aim at the absurdity of the overly self-serious DIY fad, Honda
introduces the Honda Handmade Series, the world's first DIY car. While
sitting in what is obviously supposed to be a Brooklyn loft, a millenial
couple lays out their "handcrafted movement" credentials—from a
homemade yarn collection to an upcoming project involving blown-out
amplifier fuses—before pitching the hipster dream car.
"There's something cool about making it ourselves with our own
fingertips. Like, we make homemade Kombucha," says Vanessa, with her
mustachioed boyfriend Caleb looking on lovingly. "That's what I really
love—that Honda takes the idea of handcrafted to the new Fit. What
better way to have a personal connection with an object than to just
build it piece by piece?"
The ad—which you can watch above—absolutely pillories hipster
culture, and as both a millenial and Williamsburg resident, I can safely
say that Honda pretty much nailed it. Now, to be fair, whether my
enjoyment of the whole thing comes from a place of self-loathing remains
to be seen, but what I do know is this: I laugh at the "Espana" line
every single time.
Source;
http://www.slate.com/blogs/future_tense/2014/04/02/honda_april_fools_day_ad_honda_homemade_series_spoof_mocks_the_diy_fad.html
Source;
http://www.slate.com/blogs/future_tense/2014/04/02/honda_april_fools_day_ad_honda_homemade_series_spoof_mocks_the_diy_fad.html
