Kelley Blue Book: 2015 Brand Image Awards: Best Overall Brand

About the Brand Image Awards

From laundry detergent to designer handbags, a strong brand is a powerful thing. And it's truer in the car market than almost any other.

So every year the Kelley Blue Book Market Intelligence team tracks consumers' brand perceptions with its Brand Watch study. And every year we leverage the results of that study in presenting the Kelley Blue Book Brand Image Awards, highlighting the standout brands in a variety of categories including Most Trusted Brand, Best Performance Brand and more. More accurate than a moment-in-time survey, this year the ongoing Brand Watch study tapped the sentiments of more than 12,000 in-market new-vehicle shoppers doing their research at KBB.com.

Best Brands

The Brand Image Awards comprise 13 winners across seven categories, recognizing automakers' outstanding achievements in creating and maintaining brands that engender enthusiasm among new-vehicle buyers. The trophies are presented to the winning automakers on the floor of the New York Auto Show.
And with that, let's meet the Brand Image Award winners of 2015, starting strong with the two Best Overall Brand awards.

This is the third year in a row that Honda has claimed the title of Best Overall Brand, thanks in large part to many of the same reasons it also took home this year's Best Value Brand trophy. It's familiar territory for Honda, which has built a reputation for quality and reliability by providing buyers with well-built, hassle-free transportation for decades. Honda owners are more loyal than most and recommend the cars more often, and that's exactly why and how a great brand is built.

• Honda Accord
• Honda Accord Hybrid
• Honda Civic
• Honda Crosstour
• Honda CR-V
• Honda CR-Z
• Honda Fit
• Honda Odyssey
• Honda Pilot

From the storied Porsche 911 to the new-for-2015 Macan SUV, the Porsche lineup benefits from one of the purest brands in the world. The automaker's dedication to driving remains, but today's expanded Porsche portfolio offers several 4-door options and some of the richest interiors on the road. Expanding a brand's appeal while maintaining its integrity is not an easy thing to do, but Porsche has done it masterfully.

• Porsche 911
• Porsche 918 Spyder
• Porsche Boxster
• Porsche Cayenne
• Porsche Cayman
• Porsche Macan
• Porsche Panamera

Source;
http://www.kbb.com/new-cars/brand-image-awards/best-overall-brand/