Monday, September 20, 2010

2012 Honda Civic to be unveiled in Detroit

Honda Canada invited some auto writers to a media roundtable the other night, looking for feedback on what the consumer is thinking.

While we emphasized the demand for technology that works as simply as the iPhone and iPad (and connects to them too) as well as more clean diesel engines, the more interesting news of the night was the confirmation the 2012 Honda Civic will be unveiled this fall at the North American International Auto Show in Detroit.

Calling the new car "beautiful" and an evolution rather than revolution like the current model, Jerry Chenkin, Executive Vice President of Honda Canada, said he had driven the new Civic and that it would "set a new standard" for interior excellence. He said the new Civic will have "better numbers" all around, but wouldn't elaborate, saying only that the same body styles currently offered would continue.

The new Civic is a year late after Honda's new president Takanobu Ito took one look at what was to be the 2011 Civic and went "yeck." Chenkin said the car would likely be in showrooms by May 2011 as a 2012 model year car. As much as we tried for more info on the Civic, it wasn't coming, even after we plied Mr. Chenkin with red wine. He did admit under torturous questioning, however, that the 2010 Honda Insight hybrid was an "unmitigated disaster" because it was lacking the quality and value usually found in a Honda. That's frank talk from a car-company executive, but he is absolutely right. When was the last time you saw an Insight?

Source;
http://communities.canada.com/driving/blogs/driving/archive/2010/06/30/2012-honda-civic-to-be-unveiled-in-detroit.aspx

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