Honda CR-Z Hybrid Gets Youth-Oriented Promotion in Europe

Just the Facts:
Honda CR-Z marketing campaign launches in Europe.
The assault includes a 60-second TV spot and a "crowd-sourced documentary."
CR-Z hybrid is already on sale in Japan.

LONDON — The Honda CR-Z hybrid coupe, already out in Japan, is underlining its launch across Europe with a pair of youth-oriented marketing campaigns. The gasoline-electric hybrid with a six-speed manual gearbox is targeted at hybrid buyers who are looking for a sporty car, and Honda Motor Europe is marketing it across Europe as a fun-to-drive alternative.

The CR-Z's three-mode drive system is highlighted with a 60-second TV ad, called RGB, which shows each driving mode as a different color that changes the environment around the car. The system, with Normal, Sport and Econ modes, tailors steering and throttle response to the driver's needs

To underscore that Honda is looking for the youth market, the automaker will release its Live Every Litre "crowd-sourced documentary" across Europe to coincide with the CR-Z's launch. It will be shown in real and virtual premieres on July 21 at 8:00 p.m. London time.

The Europe-market CR-Z has a flexible two-plus-two seating arrangement.

In Japan, more than 10,000 people placed orders for the CR-Z in its first month on sale — which Honda says is 10-plus times more than the automaker's original monthly sales target.

Source;
http://www.insideline.com/honda/cr-z/honda-cr-z-hybrid-gets-youth-oriented-promotion-in-europe.html