Honda and Toyota Top Consumer Reports 'Brand Perception' Survey

Well, it looks like Honda and Toyota have done it again, this time Brand Perception. Now, this is brand perception, NOT in some cases reality. When you look at some of the catagories, Safety being one, there are a few companies that are left off of the list; Mercedes and BMW come to mind in a big way! Anyway, here is the list along with the link;

Best Brand Perception
1 Toyota - 189 pts
2 Honda - 146 pts
3 Ford - 114 pts
4 Chevrolet - 110 pts
5 GMC - 102 pts

Worst Brand Perception
1 Buick - 25 pts
2 Mercury - 22 pts
3 Mitsubishi - 21 pts
4 Audi - 14 pts
5 Acura - 8 pts

Must say, I am shocked at the brand perception of Audi and Acura.
Here is the Brand Perception by Catagory;

Safety
1 Volvo - 77%
2 Toyota - 21%
3 Subaru - 18%
4 Ford - 17%
5 Honda - 17%

Quality
1 Toyota - 33%
2 Honda - 24%
3 Lexus - 23%
4 Mercedes Benz - 19%
5 Chevrolet - 17%

Value
1 Honda - 30%
2 Saturn - 24%
3 Toyota - 24 %
4 Kia - 23%
5 Ford - 20%

Performance
1 BMW - 28%
2 Porsche - 25%
3 Chevrolet - 21%
4 Toyota - 20%
5 Honda - 20%

Here is the link to the rest;
http://www.consumerreports.org/cro/cars/new-cars/news/2008/01/brand-perceptions/top-five-in-brand-perception/brand-perceptions-top-5.htm