Saturday, June 18, 2011

Honda offers free parking at three malls to mark Father's Day

Here's a fun gimmick today related to Father's Day tomorrow.

Honda is putting teams of blue-uniformed valet parkers at three Southern California shopping malls today to try to create goodwill with potential car buyers. They say they will park any car -- not just Hondas.

Honda is providing free valet parking to all shoppers looking for last-minute Father's Day gifts at The Westfield Shopping Centers in Century City, Santa Anita, and Topanga.

Shoppers will also receive complimentary chapstick and window decals. Can't make it to the mall on Saturday? No worries, you can try to figure out where the crew will show up again on Facebook and Twitter.

In the past, the "guys in blue" pumped complimentary gas and offering umbrella escorts on rainy days.

The idea was created to combat a negative opinion of car dealers.

--Olivia Ouyang/Drive On

Source;
http://content.usatoday.com/communities/driveon/post/2011/06/honda-offers-free-parking-at-three-malls-to-mark-fathers-day/1

Friday, June 17, 2011

Honda Owner Nears One Million Miles

The average American driver racks up 13,476 miles per year on their odometer. That makes “Million-Mile” Joe, of Norway, Maine, well above average; Joe has accumulated nearly one million miles on his 1990 Honda Accord over the last fifteen years. That works out to be nearly 4,700 miles of driving per month, meaning that Joe drives as much in a season as the average American drives in a year.

A former automotive service technician turned insurance claims adjuster, Joe is meticulous about his car's maintenance, and keeps detailed records of all services performed. He’s got notebooks full of data, and Honda reports that he’s taken nearly 700 pictures of his odometer to document the mileage. If nothing changes, Joe is on schedule to cross the one-million-mile mark this September, and Honda will be documenting his progress on their Facebook page.

Joe bought his Accord as a six-year-old used car in 1996 with 74,000 miles on it. His obsession with keeping records didn’t start until he crossed the 300,000 mile mark, but it’s safe to assume that Joe followed the car’s maintenance schedule religiously even if he didn’t document it. As remarkable as Joe’s achievement is, it really highlights the fact that manufacturers publish recommended maintenance schedules for a reason; stick to them, and you may have a million mile car in your own garage.

Source;
http://news.discovery.com/autos/honda-owner-nears-one-million-miles-110617.html

2012 Honda FIT Shuttle Late Honda car debut turns into hot event

Not for us in North America.... yet....
Honda headquarters is sweltering, executives are without ties and reporters are fanning themselves in a scene illustrative of the nation's struggle to conserve electricity since March 11, when the massive earthquake and tsunami sent the Fukushima No. 1 nuclear plant into meltdown.

The scene unfolded as Honda Motor Co. launched the Fit Shuttle station wagon, including hybrid versions, for the domestic market Thursday — three months later than planned — another sign of the disaster's widespread impact.

The quake and tsunami destroyed Honda's parts suppliers, dealers and design facility in the Tohoku region.

Still, President Takanobu Ito was relieved the company had come this far.

"It was a real tough three months for us," he told reporters, wearing a casual beige jacket and no tie instead of his usual dark suits.

Cool Biz, the annual practice of allowing less formal attire to be worn in the office during the summer, is finally being embraced in a big way in the name of saving power. Now dubbed Super Cool Biz, some employees are even being encouraged to wear Aloha shirts and shorts.

Although no Honda executives were seen in shorts and their shirts were relatively staid, the nuclear crisis hung like a cloud over the event.

Tokyo-based Honda's invitation to the product launch — one of the first since March 11 — had warned that thermostats will be set at 28 degrees and that executives would be dressed in Cool Biz attire.

In addition to the Fukushima No. 1 crisis, which is expected to take years to resolve, another power plant was shut down months later over safety fears, causing the government to pressure companies and consumers to cut back on power use.

Automakers, a pillar of the economy, are under great pressure to cut power use 15 percent.
Autoworkers are producing cars on weekends and will instead take Thursdays and Fridays off for the next three months starting in July to reduce the load on power companies and avoid blackouts during peak demand periods.

Honda has said vehicle production in Japan will return to predisaster levels by the end of this month, and global production in August or September.

All orders for the Fit Shuttle will be delivered in two months' time, said Sho Minekawa, the executive in charge of Japan sales. There are no plans to offer the model overseas so far.

"We are finally able to introduce this product," he said. "We apologize to all those who have been waiting."

The Fit Shuttle, which comes as a hybrid (starting at ¥1.81 million) and with a gasoline engine (starting at ¥1.61 million), delivers the same mileage as the smaller Fit hatchback, according to Honda.

The hybrid version delivers 30 km per liter, or about 70 mpg, under Japanese test conditions, it said.

Honda is expecting its profit for the fiscal year through next March to plunge 63.5 percent to ¥195 billion from the previous year because of parts shortages and other disaster woes.

The maker of the Civic sedan and Odyssey minivan was battered by the cost of fixing damaged property and equipment, higher raw material costs, the strong yen and research expenses related to future products, such as environmental technology. Honda's global vehicle sales for the current fiscal year are projected to drop 6 percent on year to 3.3 million vehicles.

Honda to hire 1,000 temps
Kyodo
Honda Motor Co. will hire about 1,000 term employees at domestic plants, including in Saitama and Mie prefectures, during the second half of fiscal 2011 to cope with increased production expected from October to March, company sources said Thursday.

Honda is taking the measure because production is recovering from the March 11 catastrophe more quickly than anticipated and is expected to return to near normal by late June, they said.

The automaker will therefore withdraw its earlier plan set in April to gradually reduce the approximately 600 term employees at the plant in Saitama to zero by the end of September.

Honda will renew contracts of term employees if they want to do so, even for those whose employment contracts have already expired, they said.

Source;
http://search.japantimes.co.jp/cgi-bin/nb20110617a1.html

Thursday, June 16, 2011

MotorTrend: 2012 Euro Honda Civic 5dr HB Spied

Whether or not the looks of the 2012 Honda Civic sedan and coupe do anything for you, if you’re a Honda fan, you’ve probably coveted the not-for-U.S.-consumption hatchback model at some point or another. While Europe got three- and five-door versions of the last-generation Civic, a hatchback hasn’t been offered in the U.S. since the seventh-generation Civic Si ended production. Even if that doesn’t change with the current generation, our spy photographer has snapped some shots of the 2012 Civic five-door hatch that, for some, might make the grass look a bit greener on the other side of the pond.

When we last saw it, the 2012 Civic hatch was covered from nose to tail with camo, making it difficult to pick out any clear details. Now, much of the camo has been removed, revealing body panels and more of the car’s overall shape. The headlights appear to have the same shape as those of the sedan and coupe, but as the last-generation European Civic hatch featured a unique front end, this test mule could be hiding a different grille design.

With the camo on, the rear end bears a slight resemblance to that of the BMW 3 Series GT we caught testing last month, with an almost sedan-like notch in the back. This suggests that the model might continue the styling theme of the previous generation, which had a step carved into the hatch simulating the appearance of a rear wing. Still, it could also be fake bodywork added to throw us off the scent. As we noticed previously, the taillights appear to have shifted further up the C-pillar and into the corners, possibly spreading out vertically rather than horizontally as on the last generation. One of the test mules also appears to sport a glass roof, possibly an option that will be available for European hatchback models.

While there’s no official word on whether or not a Type R badge will ever grace the backside of this model, it would be the more likely candidate for Honda’s performance compact, as the three-door model was chosen as the basis for the last-generation Civic Type R. As with the previous generation, you can expect drivetrain options to mirror what’s available here in the States – perhaps with the exception of a few Europe-only engines, likely to include one or two diesel offerings.

Although the hatchback version of the Civic has been enjoyed by almost every other market except the U.S. in recent years, Honda hasn’t specifically shot down the notion of it coming here this time around. Then again, Honda hasn’t had much to say about it at all. What do you think? Should Honda add the hatchback model to its U.S. lineup?

Source:
http://wot.motortrend.com/spied-five-door-honda-civic-hatch-takes-drive-europe-87651.html#ixzz1PSQyzJOg

UPDATE: Honda Pres: Yen Remains Big Concern As Seeks To Restore Ops


By Yoshio Takahashi
Of DOW JONES NEWSWIRES

TOKYO (Dow Jones)--Honda Motor Co.'s (7267.TO) chief executive voiced concern about the yen's strength Thursday, noting its current position could offset the Japanese auto maker's attempt to recover after the March 11 earthquake and tsunami.

"My feeling is that (the business) situation is tough, especially foreign exchange. I hope that the (unfavorable yen level) will change," Takanobu Ito, president and chief executive of the car maker, said at a press conference for the launch of the auto maker's Fit Shuttle hybrid wagon.

Earlier this week Honda said that it expects its net profit for the current fiscal year through March to drop 63% on the back of the yen's strength and reduced output resulting from a parts shortage in the wake of the disaster.

Honda expects a scarcity of some key parts from suppliers stricken by the disaster to reduce its global sales by 6% to 3.3 million vehicles this fiscal year.

In a bid to push sales during harsh times, Honda rolled out the Fit Shuttle hybrid wagon in Japan three month behind the initial schedule due to the earthquake.

The new hybrid with a starting price of Y1.81 million was developed based on its Fit company hybrid and can run 30 kilometers on a liter of gasoline.

This price is lower than the lowest price of the Prius Alpha minivan hybrid launched last month by Toyota of Y2.35 million.

Toyota's new hybrid was also introduced in Japan with a delay due to the disaster.

Honda said it has received orders for 7,000 Fit Shuttle hybrids, well above the model's monthly sales target of 4,000 units.

But Toyota sees much stronger demand for its newest hybrid, saying Tuesday that it has received 52,000 orders in Japan for the new minivan version of the Prius hybrid one month after its launch. The number far outstrips the company's 3,000 monthly sales target for the Prius Alpha.

Source;
http://online.wsj.com/article/BT-CO-20110616-702125.html

Tuesday, June 14, 2011

Edmunds: 2012 Honda Civic Si vs. 1999 Honda Civic Si

Very interesting read, if anything it says alot about Honda's past....

Has Honda Betrayed What the Civic Si Once Was?
By John Pearley Huffman, Sighing Published Jun 13, 2011


The difference between the 2012 Honda Civic Si and the car which defined the Si name back in 1999 isn't measured in lateral Gs, quarter-mile times or slalom speed. Nope, it's measured in soul — the nebulous and obscure character of a car that makes it memorable, gives it timeless value and, bottom line, makes it fun.


The 1999-2000 Civic Si was — and still is — all of those things. With its delightful, direct steering feel, a nicely modulated throttle and an eager engine, it embodies a driving character true to its maker's roots. Its seats work well and the straightforward dash design is a paragon of ergonomic virtue. Driving it hard reminds us of Honda's simple 1990's design philosophy which valued reward and engagement over virtually all else.


By contrast, the 2012 Civic is, well, soft. Its suspension, its steering and its attitude pale in comparison to the car that made the Si name. The relentless, nasty crush of time has compromised its feedback, feel and even its outright performance in some tests. But it's this car's soul which suffers most.


Turn of the Century Legend

Seven different cars sold in the North American market have worn the Civic Si name. They date back to 1986 when Honda added a fuel-injected engine to the existing Civic S hatchback.


Of those, the car that defined the species was the fourth version sold during the 1999 and 2000 model years. It was the first Civic Si based on the two-door coupe body preferred by Americans, the first to feature a dual overhead cam and 16-valve engine, and the first with an engine rated to spin all the way up to a dizzying 8,000-rpm redline. It was also the last Civic Si with Honda's hallmark double-wishbone front suspension. Say "Civic Si" to any Honda freak and it's the 1999-2000 model that pops into his mind.


In order to compare that car to the newest Si, we need a benchmark. Finding a stock fourth-generation Civic Si is near impossible. Virtually all the surviving Si coupes of that vintage have been either butchered by tuner teens or haphazardly rebuilt from stolen hulks. Often both.


Thankfully, Justin Hall, a student at Cal State Dominguez Hills whose father works for American Honda, has a well preserved, wholly stocked 1999 Civic Si he was willing to share for this test. He bought the car two years ago and the only change he's made has been the fitment of 205/50ZR15 Kumho Ecsta XS tires on the original seven-spoke alloy wheels. Well, that and spinning the odometer up to 120,800 miles.


No problem. At 120,800 miles, a Honda Civic is just about broken in.


Soul Counts

The new 2012 Honda Civic Si coupe promises to appeal to more people than any previous Civic Si. It's got great seats, and it has Bluetooth and computer displays undreamt of in 1999. It also rides comfortably, and its well of midrange torque means it's easier going around town.


"We do extensive research," Jay Guzowski, Honda's senior product planner for the Civic told us, "and a lot of Si owners and intenders and rejecters felt the engine wasn't torquey and they had to shift a lot. We wanted to gain more power and improve fuel economy. We wanted to move around with ease and without a 1-2 shift every time you wanted to move through traffic."


It's reasonable to criticize the new Civic Si for its two-tier dashboard and uninspiring exterior design. And Honda really ought to be ashamed for cheaping out on some of the interior materials and subtle features (like omitting the red LED that lit up the shifter on the 2011 Civic Si). But as a daily transportation device, this is the best Civic Si yet.


It is not, however, the best Honda Civic Si by the standards of previous Si generations. In broadening the car's appeal, Honda has let its passionate, car-guy soul fade. When the VTEC hits in the new car, the driver knows it because there's an indicator on the dash that tells him, not because he just awoke the banshee in the cams. The driver gets a briefing from the steering, instead of a detailed dossier on every pebble on the road.


Stick It and Stuck

On the slalom course, feeling those Kumho tires bite into the pavement through the 1999 Civic Si's direct steering is a sheer joy. And when the limits of adhesion are reached, the driver can feel the tires skitter over the surface as the car transitions into oversteer. This isn't a hardcore Acura Integra Type-R, but the old Civic Si's rack-and-pinion steering is still among the best ever. The same goes for the snick-snick action of the five-speed shifter.


With that in mind, the 1999 Civic Si's 66.8-mph trip through IL's 600-foot slalom was truly impressive (and a significant improvement over the 65.5-mph performance Motor Trend reported back in '99 along that outlet's similar course). Yes, those Kumho tires are stickier than the all-season 195/55VR15 Michelin XGTs the car wore when new. But the car is 12 years old now and it feels planted. It's the same story on the skid pad where the 1999 Civic Si orbited at an impressive 0.88g.


The 2012 car feels significantly softer. That's no bad thing on the freeways where the new Civic Si provides an exceptionally comfortable and quiet ride. This is a Civic Si that can gobble up hours of long cruising like a BMW. Almost.


Consequently, there's too much body roll in the slalom. Despite the (optional) super-sticky 215/45ZR17 Michelin Pilot Exalto PE2 summer-spec tries, the new Civic Si's reflexes seem muted. Honda has done much better with electric power steering than other manufacturers, but it still hasn't duplicated or matched the feel of its old hydraulic systems.


So with that in mind, the 2012 Civic Si's handling performance is unsurprising. With the stability control turned off, it nosed through the slalom at 67.1 mph. There was plenty of understeer evident, and the new car isn't as amenable to chassis attitude adjustments with throttle changes as the old car is, but the limited-slip differential and easygoing torque curve are big advantages.


On the skid pad, the 2012 Civic Si stuck to the tune of 0.87g whether the traction control was on or not.


The new Civic's suspension softness also showed up in braking where nosedive was evident during the 121-foot, ABS-aided stop from 60 mph. The 1999 Civic Si was flatter as it took 129 feet to stop from 60 mph without the help of ABS.


Track This. Track That.Back in 1999 Motor Trend measured the Civic Si ripping to 60 mph in 7.2 seconds while screaming its intoxicating VTEC wail. The quarter mile sped by in 15.7 seconds at 88.4 mph.


In May 2012, Justin Hall's Si took a full second longer (8.2 seconds) to do the same deed for IL. The engine can still make power, though, as it turned in a 16.1-second quarter mile at 86.7 mph. Despite the performance drop off, the personality is there; this is a car built for fun first. And, as it did in 1999, it left us wanting another three or four gears to stretch the engine out. The 1999 Civic Si still feels like a sports coupe.


With its thumper motor, the 2012 Civic Si feels more like a Chevelle; this power plant is the big block of naturally aspirated, four-cylinder engines. And with the traction control off, there's no way to avoid some wheel spin when launching this car hard.


Sure enough, the 2012 Civic Si flat buries its ancestor with a 7.0-second 0-60 blast and a 15.1-second quarter mile at 92.3 mph. This was the exact same Civic Si that IL previously tested, yet it took an additional tenth of a second to reach 60 mph this time and lost almost 1 mph off its trap speed. Go figure.


Of course, it will still be spanked by turbocharged alternatives like the Mazdaspeed3 and Subaru WRX, but the 2012 Civic Si is the quickest Civic Si yet.


Are They Related? Pull up the 2012 Civic Si two-door coupe next to the 1999 car, and they don't look all that alike.


The '99 car is cleanly styled but old-fashioned with its upright windshield, tall greenhouse, thin pillars and blunt nose. It's a design that was conservative when the sheet metal went into production for the 1996 model year. But it was easy to understand why Honda was restrained in drawing this coupe. After all, it was following up the hugely popular 1992-1995 Civic two-door coupe that introduced that body style to the line. Why futz much with success?


The 99's 15-inch wheels weren't state-of-the-art back in '99, but they weren't that far behind it. And the large rear wing on the deck lid is pure affectation; it doesn't have the rake necessary to produce any downforce.


In contrast, the 2012 Civic Si coupe looks like it was styled by being shot out of a potato cannon. It's a sleekly organic, very modern shape defined by the steep rake of its windshield and its fastback roof line. It takes most of the styling themes established by the 2006-2011 Civic coupe and flamboyantly exaggerates them. The longer we had it, the more we liked how it looked. But few love it.


The low, small spoiler that defines the trailing edge of the 2012 Civic Si's deck lid is just as ornamental as the big hoop on the 1999 car and just as aerodynamically irrelevant. On new non-Si Civic coupes, the trailing-edge piece is just a solid-plastic plug. If there's still an aftermarket for Civic spoilers, some company will come up with a more interesting way to finish off the tail. Meanwhile, 17-inch wheels are yesterday's 15s.


Sizing Them Up

It's no secret that Honda shrunk the Civic coupe's wheelbase down to 103.2 inches for 2012. What few have mentioned is that 103.2 inches is the same wheelbase as the 1996-1999 Civic coupe. Yes, the 2012 Civic Si coupe is bigger than its 1999 ancestor, but only slightly. At 175.5 inches long overall, for example, the 2012 Si is just 0.4 inches longer than the 1999. And though the 2012 car looks lower, at 55.0 inches it's actually 0.9 inches taller than the old one.


The biggest dimensional difference is overall width, as the 2012 car is a chunky 1.8 inches wider than the 1999 edition. The newer car also has wider tracks front and rear, as it measures 59.0 inches wide in front and 59.9 inches in back compared with the old car's 58.1-inch track measurements both front and back.


By far the biggest shock is the difference in curb weight. On IL's scales the new car came in at 2,844 pounds while the old car weighed in at 2,583 pounds. That's a significant 261 pounds, but it's a modest weight gain considering the new car's side and side curtain airbags, hefty load of electronics, much beefier structure, substantially thicker sound insulation, and bigger wheels, tires and brakes. By 21st-century standards, the 2012 Civic Si is svelte.


Where It Matters

The heart of this comparison lies, of course, in the two engine bays. And it's a startling contrast.
The 1999 Civic Si is powered by Honda's all-aluminum, 1.6-liter, DOHC, 16-valve "B16" four-cylinder equipped with the company's legendary VTEC variable valve timing system. Situated on the left side of the engine bay, the B16 has its intake behind the engine and the exhaust ports in front of it. It rotates counter-clockwise and feeds a five-speed manual transmission and an open differential.


In contrast the 2012 Civic Si is powered by Honda's all-aluminum, 2.4-lter, DOHC, 16-valve "K24" four-cylinder equipped with the company's latest i-VTEC variable valve timing and lift electronic control system. Shoved in on the right side of the engine bay, the K24 has its intake system in front of the engine and the exhaust manifold is behind it. It rotates clockwise and feeds a six-speed manual transmission and a limited-slip differential.


In short, the new car's engine is half again as large as the old car's and operates in mirror image to it.


Is It 50 Percent Better Though?

But in specific output, the old engine has it over the new one. Back in '99 the B16 in the Civic Si was rated at a full 160 horsepower while whirring at 7,600 rpm — 400 rpm short of its thrilling 8,000 rpm redline. That's 100 hp per liter. Where the B16 falls down is on torque production, with a peak output of just 111 lb-ft at a screaming 7,000 rpm.


In a perfectly linear world, the big K24 should be making 240 hp and about 167 lb-ft of torque. But engineering doesn't work that way. So the 2012 Civic Si's K24 produces 201 hp at its 7,000 rpm redline and a chunky 170 lb-ft of peak torque at just 4,400 rpm. It's the first Civic Si engine that might work OK feeding a — GACK! — automatic transmission. In fact, this version of the K24 is virtually identical to the version used in Acura's TSX luxury-adjacent sedan.


It's not just the fact that the K24 has a greater displacement; it's that the extra cubes are achieved using a long-stroke crank. In the B16 the cylinder bores are just 81 millimeters in diameter and the pistons travel only 77.4 millimeters up and down. The K24's cylinder bores are 87.0 millimeters wide, while the pistons travel a long 99-millmeter stroke. To keep piston speeds reasonable (after all, Honda warrantees these engines), the long-stroke K24 simply can't be allowed to spin as high as the B16.


Long piston strokes are great for producing friendly torque curves and cruising around doing daily chores. But it's the giddy thrills of short-stroke engines that have long been the essence of the Civic Si's personality.


Suggestions? Time has changed Honda, and Honda has changed the Civic Si. But there's room in the market for something more hardcore.


Here's our proposal. Take the new 2012 Civic Si and strip out the heavy moonroof, cut back on the sound insulation, stiffen the suspension, add 10 millimeters of width to the tires, let the engine rev to 7,500 rpm and increase output to 240 horsepower. Omitting the rear seat would be OK too. Call it the Civic Si-R.


For now, be on the lookout for a good 1999-2000 Civic Si with low miles and without many modifications — because it has defied time. In some respects it's not as good a car, but, at the end of the day, it's a better Civic Si.


Source;

ABC News: Find out the % that your car was built in the USA

Interesting....

ABC World News with Diane Sawyer recently launched “Made in America Summer,” a continuation of the broadcast’s popular series focused on American manufacturing, the economy, and what things American citizens can do every day to help power/increase jobs in the United States.

ABC’s David Muir and Sharyn Alfonsi than decided to examine which car and automaker creates the most American jobs. What did the find? Well, first of all they found, that there are 698,700 people employed by the U.S. motor vehicle manufacturing industry and each automotive job supports nine others in this country.

Find out what percentage of your car was Made in America.

Honda hunts for documentary star

Honda is conducting a nationwide search for customers who use its products in extraordinary and unique ways.

One of the Honda owners who uses any of its products such as car, motorbike, lawn mower, marine engine, ATV or generator, in the most unusual way will be cast in the firm's next documentary film.

The documentary film based on the winner's story will be released online and broadcast on Channel 4 and More 4 as part of the company's documentary sponsorship.

Customers who make use of their Honda products in different and unexpected ways can take part in the competition by uploading their unusual stories on the company's new website, honda.co.uk/stories.

The website is fully accessible and will also include posts of other entries. The last day for entry is September 30.

Honda is expecting a lot of entries on the innovative ways people use their Honda's in real life.

Martin Moll, Marketing Director at Honda (UK) said: "We are really excited about this competition and giving someone the opportunity to star in their own short film and tell their Honda story. It's been fascinating finding out what our customers get up to with their Hondas and I'm really looking forward to hearing more extraordinary stories. No matter how off the wall or unexpected - we want to hear it."

Source;
http://www.rac.co.uk/news-advice/motoring-news/post/2011/6/honda-hunts-for-documentary-star/