Body Crash - Behind the Scenes

In a campaign that sets out to change drivers' attitudes to low-level speeding by exposing the community problem that sits at the heart of it, we constructed a crash made up of people. The final image was made possible with the help of Adelaide body paint artist Emma Hack. The shoot took a total of 18 hours, using 17 men and women -- each with up to five layers of paint applied to their bodies.

Interesting....