by Michael Harvey of www.telegraph.co.uk
For a manufacturer that’s never really done a concept car before, Rolls-Royce did really well yesterday with the launch of its luscious 103EX concept. It knew that gimmicks like a ‘virtual red carpet’ projected from the car on the pavements outside the world’s leading hotels, bars, restaurants and nightclubs would prove excellent clickbait. It did. Ditto the elegant silk love seat, room enough for two (or maybe three, nudge-nudge).
Don’t go thinking Rolls was
entirely pandering to the world’s sidebars of shame; egress from the
car, which allows both passengers (there are no drivers, but we’ll come
to that) to stand up before exiting will deprive the world’s more
depraved paparazzi of one particular money-spinning shot. Rolls knows
how to play to the gallery these days. It knows its customers even
better.
Let’s get one thing straight, the 103EX is absolutely beautiful. Just about recognisable as a car as we know it, but so full of sculptural form and obsessive detail it crosses the line between automotive and art. You don’t need to understand it to be transport to appreciate its beauty. Cars were like this once, they will be again if Rolls-Royce’s version comes to be. Rolls doesn’t take orders these days, it takes ‘commissions’, so extensively personalised are its range of cars – Ghost, Wraith, Dawn and the soon be discontinued Phantom VII family – before they leave the factory. It long ago became common down at Goodwood for customers to be invoiced twice the list price of the car, so extensively modified are their new cars.
Let’s get one thing straight, the 103EX is absolutely beautiful. Just about recognisable as a car as we know it, but so full of sculptural form and obsessive detail it crosses the line between automotive and art. You don’t need to understand it to be transport to appreciate its beauty. Cars were like this once, they will be again if Rolls-Royce’s version comes to be. Rolls doesn’t take orders these days, it takes ‘commissions’, so extensively personalised are its range of cars – Ghost, Wraith, Dawn and the soon be discontinued Phantom VII family – before they leave the factory. It long ago became common down at Goodwood for customers to be invoiced twice the list price of the car, so extensively modified are their new cars.
If you wanted to classify 103EX,
it’s a next-but-two Phantom Coupe from around 2040. Only it’s not,
because Rolls-Royce assumes it will have stopped building series
production cars by then and will instead revert to its original business
model (as in the big idea of Henry Royce and Charles Rolls) of
providing a sublime mechanical platform on to which independent
coachbuilders would construct a body and interior.
Only Rolls-Royce doesn’t want to give that side of the business away, not all of it, at least. So assuming then there are no rules dictating much of the exterior and interior design of the car, and there are technologies (such a 3D printing) that allow car makers to dispense with the expensive business of making tooling, the investment in which then needs to be amortised across the life cycle of vehicle, there is no reason why every car from a maker like Rolls-Royce need not look entirely different. 103EX is not then the Rolls-Royce of the future but a Rolls-Royce.
It’s enormously long – as long as
the extended wheelbase Phantom – but surprisingly only chest height. The
roof flips open (hinged left or right depending on where you park — not
that driving on the left and driving on the right will be a thing once
cars are all autonomous according to Rolls) to allow passengers to make
the elegant exit. The vast cockpit, beautifully but minimally finished
with just that silk sofa, and a large silk rug in front of the
wall-to-wall screen with just a clock on what we call right now a dash,
is the most extreme take on the autonomous assumption. There is no
provision for a steering wheel, although Rolls believes some customers
might specify one. Only Rolls-Royce doesn’t want to give that side of the business away, not all of it, at least. So assuming then there are no rules dictating much of the exterior and interior design of the car, and there are technologies (such a 3D printing) that allow car makers to dispense with the expensive business of making tooling, the investment in which then needs to be amortised across the life cycle of vehicle, there is no reason why every car from a maker like Rolls-Royce need not look entirely different. 103EX is not then the Rolls-Royce of the future but a Rolls-Royce.
Luggage is kept in the space which
might right now house one of Rolls-Royce’s peerless V12 engines. The
luggage (née engine) compartment sits suspended between two tall but
extremely narrow ‘bicycle’ wheels semi enclosed in aerodynamic fairings
with a cut-out that shows the wheel and gently alludes to both the aero
engines of Rolls-Royce PLC (an entirely separate company these days) and
the car's electrical power.
Royce loved his electric motors and
believed them to have been ideal for the kind of car he had in mind:
torquey and silent. He was 100 years before his time as the world is
only really ready for battery-powered cars now and arguably only because
of the bloody-mindedness of Elon Musk and Tesla. Rolls-Royce
demonstrated an electric Phantom VII some years back but it appeared to
get a better reaction from the press than it did customers who were said
at the time — by Rolls-Royce — to still be very much in love with their
V12s. No longer, apparently. Although it won’t say when, Rolls-Royce
does now see an horizon for the V12. Beyond a certain date, and probably
well before we see anything like the 103EX on the road there will be
electric-powered Rollers. There will have to be; Norway for example is
pondering banning the sale of petrol and diesel cars by 2025. That’s
just nine years away.
The 103EX — or something like it —
is maybe three times as far off, and certainly wishful thinking in the
lifetime of the vast majority of you reading this. So once you’ve got
your fill of the sheer and incontestable beauty of this thing, imagine
just how much more elegant still it will look navigating its way
silently through an autonomously-controlled swarm of
anonymously-designed Google and Apple ‘personal transporters’. With the
103EX, Rolls-Royce has made a bold and potent case for its own and for
Luxury’s survival in an unrecognisable automotive future. Given that
most of its ‘competitors’ subjugate luxury to outright performance, it’s
going to fascinating to see how they respond.
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