2013 Honda Accord Attempts Tough Balancing Act

by Donald Masters

The all-new 2013 Honda Accord is at present being honed, tweaked and refined in efforts to put the spark back into the carmaker’s reputation among US motorists. Early images of the 2013 Accord have already made their onto the web, as the company prepares to do battle with industry heavyweights including the 2013 Nissan Altima, Toyota Camry and the mighty Ford Fusion.

In order to earn a lead over the competition, Honda will have to afford the 2013 Accord more than just a few stylish tweaks and touches here and there. However, the Japanese auto giant has already admitted that efforts are being made not to be too heavy-handed with the new 2013 Accord, having learned lessons following the launch of the overly-modified 2012 Honda Civic.

According to company executives, the 2013 Honda Accord will be a “well-balanced product that is the best overall product in everything, whether we’re talking about interior packaging, content of the vehicle, the fuel economy of the vehicle.”

Motorists have also been advised to prepare for an Accord that is “One of the most feature-rich vehicles we’ve ever made.”

Honda-devotees across the US have voiced their concerns as to how well the company will be able to strike the necessary balance of incredible advancement without going overboard. Should the 2013 Honda Accord launch as a basic and predictable evolution of the current model, it will most likely struggle to compete with market-leaders from Ford, Kia and Hyundai.

However, the Accord certainly has a strong legacy to fall back on and initial demand is expected to be high.

Even at this moment, Honda’s according remains America’s fourth biggest-selling auto, falling behind only its sibling Honda Civic, the Nissan Altima and the unstoppable Toyota Camry.

The 2013 Honda Accord has some big shoes to fill, but one heck of a fan-base to capitalize on.

Source;
http://worldnewsresource.com/2013-honda-accord-attempts-tough-balancing-act/3164/donald-masters